While the plant-based market is littered with failed IPOs and over-engineered meat alternatives, Livia's has taken a contrarian path: stick to indulgent, recognizable treats that happen to be vegan. With just 12 employees and a Shopify backend, they are generating $1.9M in revenue by solving a different problem—cravings, not ethics.

"Livia's isn't selling veganism; they are selling the feeling of eating a bourbon biscuit without the dairy hangover."

The traffic profile is telling. With 43% organic search and 36% direct traffic, Livia's has achieved high brand recall. Customers aren't stumbling upon them; they are looking for them. The 'undefined' region in their top countries suggests either a tracking anomaly or a heavy reliance on UK-based organic discovery where geo-targeting is implicit.

• Niche Dominance: They own specific cravings (Bourbon Biscuits) rather than generic categories.
• Tech Pragmatism: A robust but unpretentious Shopify stack ensures low overhead.
• High Trust, Low Volume: 71 reviews at 4.4 stars proves product-market fit, even if traffic isn't viral yet.