loan-street.com
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The Silent Giant of Loan Trading
How a $13M revenue fintech is quietly reshaping institutional lending infrastructure
While Silicon Valley obsesses over consumer fintech, LoanStreet is building the invisible plumbing that powers institutional lending. With just 103 employees and $39M in funding, they're transforming how banks trade loan participations—yet most developers have never heard of them.
"They're not disrupting banks—they're making banks better at being banks."
The Infrastructure Play
LoanStreet isn't a marketplace—it's the operating system. Their platform handles the entire lifecycle of loan participations: origination, trading, servicing, and compliance. This B2B approach explains their low web traffic (2,316 monthly visits) but high-value transactions. While consumer fintechs chase millions of users, LoanStreet serves hundreds of institutions with deep pockets and complex needs.
The Growth Paradox
Here's the fascinating contradiction: LoanStreet's organic search traffic is only 31%, yet their brand keyword ('loanstreet') gets 280 monthly searches. The real story? They're not optimizing for SEO—they're optimizing for trust. With 47% direct traffic, institutions are typing their URL directly. This is enterprise software behavior, not consumer app behavior. Their growth comes from referrals, not search rankings.
The tech stack reveals their priorities: jQuery, Bootstrap, and Tailwind CSS suggest a pragmatic, function-over-form approach. They're not chasing React hype—they're building reliable tools. The presence of Ant Design hints at internal admin panels rather than consumer-facing polish. This is infrastructure software that works, not software that dazzles.
- Founded by Ian Lampl with deep fintech DNA
- Specialized in commercial lending infrastructure (not consumer)
- Revenue per employee: ~$130K—healthy for B2B SaaS
- Traffic anomalies suggest heavy institutional use (undefined countries = likely VPN/proxy traffic)
The Silent Disruptor
LoanStreet proves that in B2B fintech, revenue beats traffic, and infrastructure beats interface. They're not building a unicorn—they're building a utility.
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LoanStreet – LoanStreet is the first fully integrated, online platform that streamlines the process of loan participations and management of loan trading activities.
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About loan-street.com
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Technology Stack
loan-street.com uses 21 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
loan-street.com receives approximately 2.3K monthly visitors and ranks #5,984,974 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:15 on the site.
The majority of loan-street.com's traffic comes from undefined, .
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