lokalise.com
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Lokalise: The Unsung Engine of Global Scale
How a $15M revenue startup built the infrastructure for 330k monthly users to speak every language
While everyone chases the next AI unicorn, Lokalise quietly built the plumbing that lets 330,786 monthly users ship products in any language. They aren't just translating words—they're translating scale.
"They don't sell translations. They sell the ability to ship globally without shipping complexity."
The SEO Moat They Accidentally Built
Lokalise doesn't just rank for 'lokalise' (7,850 searches). They dominate the high-intent, low-competition terms: 'ai translations' (19,410), 'ai translator' (27,390), and even their competitor 'crowdin' (15,770). They're winning the keyword war by owning the category, not just their brand.
The 46% Direct Traffic Signal
This is the metric that matters. 46% of traffic is direct—nearly half their visitors type 'lokalise.com' or bookmark it. For a B2B SaaS tool, this isn't just traffic; it's daily usage. This is the heartbeat of a sticky platform where developers and product managers live.
The company's leadership stack is telling: Nick Ustinov (CEO/CTO), Magnus Slind-Näslund (CTO), and Ilya Bodrov-Krukowski (Head Content). This isn't a sales-led organization; it's engineering and content-first. They're building for developers who hate context-switching.
- Tech stack reveals priorities: Tailwind CSS, Vite, Google Analytics, Clarity—built for speed and measurement
- Trustpilot 3.5/5 with only 22 reviews suggests enterprise focus over SMB volume play
- 62,333 backlinks indicates strong content marketing and developer community pull
The Infrastructure Play in Disguise
Lokalise isn't a translation tool. It's the localization layer for the modern tech stack—proving that boring infrastructure, executed perfectly, wins over flashy features.
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5 keywordsHow is Lokalise's SEO?
Open Graph Image
https://lokalise.com/uploads/Lokalise_main_OG_d3ddeabafa.png
Meta Tags
The most user-friendly localization platform | Lokalise
Lokalise is a continuous localization and translation management platform. It integrates into your development workflow so you can ship localized products, faster.
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Reviews (20)
Powefull translation and versioning tool
The best aspect of Lokalise is its ability to add screenshots and integrate third-party extensions. It is user-friendly and intuitive, eliminating the need for lengthy training sessions. Lokalise addresses the challenge of content localization for various teams and markets, providing contextual support. + The inclusion of a Google Translate feature facilitates an initial round of translation.
Great help for start-ups.
We have a small start-up, and Lokalise has been great help for us. It doesn't take a big team to lokalize and control your contents, we've actually made it with two persons. The support has been really helpful.
Effortless Multilingual Content Management with an Intuitive Interface
Great technology that enables us to provide our platform in multiple languages with minimal effort. As our platform is homegrown, we often introduce new interface elements to enhance functionality and user experience. Lokalise has been invaluable in this regard, giving us the ability to quickly update content in various languages without disruption. The process is seamless, and their user-friendly interface makes managing translations remarkably straightforward, even for teams with limited technical expertise. One standout feature is their AI-powered tools, which help streamline the translation process, saving us time while maintaining quality. This ensures that our platform remains accessible and relevant to a diverse, global audience. Additionally, Lokalise's collaborative features allow our team to work efficiently together, tracking changes and ensuring consistency across all languages. The platform demonstrates a deep understanding of the needs of modern software teams, and it’s clear that a lot of thought has gone into creating an intuitive, reliable, and scalable solution. Highly recommended for anyone managing multilingual content in a dynamic environment!
Useful product
Intuitive and easy-to-navigate interface. Excellent collaboration and project management features Multi-format support for developers Automation and API capabilities for advanced workflows Every so often it requires manual review. Helps us to manage translations effectively
Incredible Support for Translating and Localising Our Products
Before using Lokalise we had difficulty creating projects quickly and integrating them into our stack without the help of a development team, now we can handle these initial steps much more easily.
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About lokalise.com
Lokalise is a continuous localization and translation management platform. It integrates into your development workflow so you can ship localized products, faster.
Company Overview
lokalise.com Social Media
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Technology Stack
lokalise.com uses 32 technologies across their website including YouTube Embed, Okta, HSTS, and more.
Video
YouTube Embed
Authentication
Okta
Security
HSTS
CMS
Strapi, Contentful, Webflow
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Traffic & Audience
lokalise.com receives approximately 330.8K monthly visitors and ranks #122,299 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 4:05 on the site.
The majority of lokalise.com's traffic comes from undefined, undefined, .
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