lookfantastic.com
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Lookfantastic: The UK's Beauty Behemoth
A data-driven analysis of the £10M+ monthly traffic powerhouse
Lookfantastic isn't just another e-commerce site; it's a data-driven beauty engine that turns 10.4 million monthly visits into $51.9M in revenue. While competitors fight for scraps, they own the UK luxury beauty search results.
"They don't just sell beauty products; they capture intent. 48% of their traffic is organic, meaning they've hacked the algorithm for luxury beauty."
The Trust Economy
With 390,022 Trustpilot reviews and a 4.5/5 rating, Lookfantastic has built a fortress of social proof. This isn't vanity metrics—it's a conversion engine. In an industry where 70% of consumers check reviews before buying, their review volume alone acts as a moat that smaller competitors can't cross.
The SEO Dominance Play
Lookfantastic ranks #1 for 'lookfantastic' (96K monthly searches) and 'look fantastic' (65K searches)—brand terms that indicate massive unaided awareness. But the real power is in their long-tail strategy: they rank for 'rituals' (662K monthly searches) and hundreds of other brand terms, capturing shoppers at every stage of the funnel.
The tech stack reveals a modern, performance-obsessed platform. They use Tailwind CSS and DaisyUI for rapid UI development, Cloudflare and Fastly for global CDN delivery, and Google Analytics for data-driven decisions. This isn't a legacy e-commerce platform—it's a lean, fast machine built for scale.
- Traffic concentration: 81.5% of visits come from undefined markets (likely UK-heavy), showing regional dominance but global opportunity
- Direct traffic is 43%—a sign of strong brand recall and repeat purchase behavior
- Backlinks: 4M+ referring domains, a testament to their content marketing and PR strategy
The Verdict: A Lean, Mean, Beauty Machine
Lookfantastic proves that in e-commerce, owning the brand search and building trust is more valuable than massive funding rounds. They're not just selling products—they're capturing intent at scale.
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Traffic & Engagement
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Backlinks & Authority
Search Traffic
Top Organic Keywords
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5 keywordsHow is Lookfantastic's SEO?
Meta Tags
LOOKFANTASTIC - Beauty, Fragrances, Skincare & Haircare
The home of iconic beauty! Discover over 660 premium & luxury skincare, haircare, makeup & fragrance brands. Join Beauty+ Rewards. Free delivery over £25.
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LOOKFANTASTIC
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Reviews (20)
Good product on time deliveryl
Good product on time delivery
Always impressed with look fantastic…
Always impressed with look fantastic customer service
Great products
Great products, amazing prices and very speedy delivery
Good price
Good price, very quick delivery👌👌
Happy customer
2nd time purchasing from this company. They were quick with processing, and communications was great with delivery. Came very fast which is always nice.
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About lookfantastic.com
The home of iconic beauty! Discover over 660 premium & luxury skincare, haircare, makeup & fragrance brands. Join Beauty+ Rewards. Free delivery over £25.
Company Overview
lookfantastic.com Social Media
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Phone Numbers
Technology Stack
lookfantastic.com uses 26 technologies across their website including Cloudinary, Vimeo, Font Awesome, Google Fonts, and more.
Media
Cloudinary
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Fastly, Cloudflare
Traffic & Audience
lookfantastic.com receives approximately 10.4M monthly visitors and ranks #5,364 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:18 on the site.
The majority of lookfantastic.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about lookfantastic.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lookfantastic.com directly at https://lookfantastic.com.