loquenecesito.co
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LoQueNecesito.co: The Silent Giant of Colombian Real Estate
A $28M revenue tech-enabled real estate platform that dominates with direct traffic and a 174-person team.
While global proptech giants chase flashy valuations, a Colombian powerhouse quietly commands a 70% direct traffic share in its market. LoQueNecesito.co isn't just an online real estate platform—it's a vertically integrated buying companion that has built an empire on trust and transactional efficiency.
"In a world obsessed with SEO, LoQueNecesito.co proves that brand loyalty and direct intent are the ultimate moats."
The Traffic Paradox
The most revealing metric isn't their 89K monthly visits—it's the composition. With 70% direct traffic and only 26% organic search, they've achieved what most startups dream of: a self-sustaining user base that types their domain directly. The keywords 'lqn' (850 monthly searches) and 'lqn brokes colombia' show a branded search volume that indicates strong market recall. This isn't a traffic play; it's a destination play.
The Human Infrastructure
With 174 employees generating $28.7M in revenue, LoQueNecesito.co operates at a remarkable $165K revenue per employee. This isn't a lean SaaS startup—it's a full-service real estate operation that happens to be tech-first. Their 'we accompany you in the entire purchase process' tagline suggests a hybrid model: tech-enabled lead generation combined with high-touch human brokerage services. They're not just a platform; they're a digital-first brokerage with scale.
Their technology stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and Ant Design for rapid UI development, Hotjar for user behavior tracking, and PWA capabilities for mobile accessibility. They're not building bleeding-edge AI; they're optimizing for reliability and conversion in a market where trust is everything. The lack of structured data and modest backlink profile suggests SEO isn't their growth engine—transaction volume and repeat business are.
- Vertical integration: From online request to purchase completion, they own the entire journey
- Hybrid model: Tech platform backed by 174 human brokers and specialists
- Brand dominance: 70% direct traffic indicates strong offline marketing and referral networks
- Local focus: 100% traffic from undefined (likely Colombia) shows deep market penetration
The Unsexy Real Estate Giant
LoQueNecesito.co proves that in emerging markets, vertical integration and trust beat platform pure-play models. They're not building a global proptech unicorn—they're building a Colombian real estate institution with tech at its core.
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LoQueNecesito.co :: Solicita tu vivienda en línea, nosotros te acompañamos en todo el proceso de compra.
Solicita tu vivienda en línea, nosotros te acompañamos en todo el proceso de compra.
LoQueNecesito.co
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About loquenecesito.co
Solicita tu vivienda en línea, nosotros te acompañamos en todo el proceso de compra.
Company Overview
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Technology Stack
loquenecesito.co uses 14 technologies across their website including Google Fonts, Ghost, Amazon Web Services, AWS CloudFront, and more.
Fonts
Google Fonts
CMS
Ghost
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
Facebook Pixel
Analytics & Marketing
Hotjar, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
loquenecesito.co receives approximately 89.3K monthly visitors and ranks #324,385 globally. The website has a bounce rate of 13% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 3:57 on the site.
The majority of loquenecesito.co's traffic comes from .
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