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Lotame: The Data Curator's Edge
How a 147-person team is quietly reshaping the ad data landscape
In a digital advertising world drowning in data, Lotame isn't just building a life raft—they're building the navigation system. With a lean team of 147 employees and a revenue of $24M, this is a company that proves you don't need to be the biggest to be the most essential.
"They aren't just selling data tools—they're selling data clarity in an age of signal loss and privacy walls."
The Target Audience: Decision Makers
Lotame's website traffic reveals a telling pattern: 45% comes directly, with another 40% from organic search. This isn't random traffic—it's intentional. Marketers, data scientists, and CTOs are actively seeking out Lotame's solutions, not stumbling upon them. The search for 'lotame dmp' (180 monthly searches) and 'lotame awards' (310 monthly) shows a brand that's become a category reference point, not just a vendor.
The Efficiency Paradox
With just $65.6M in total funding over its lifetime, Lotame has achieved a revenue multiple that would make many SaaS founders jealous. Their $24M revenue with 147 employees translates to roughly $163K revenue per employee—a strong metric for a data services company. This efficiency suggests a product that sells itself and a team that knows exactly where to focus.
What makes Lotame particularly interesting is their positioning in the 'business and consumer services' industry. They're not a pure tech platform—they're a service-enabled technology company. This hybrid model explains their relatively high revenue for a mid-sized team and their ability to command premium pricing in a commoditizing market.
- Curation-first approach: They're not just aggregating data, they're refining it
- Data collaboration as a service: Enabling secure data sharing between parties
- Addressable audiences at scale: Solving the cookie apocalypse with first-party data solutions
- Awards program as marketing: 'Lotame Awards' generates 310 monthly searches, creating a community moat
The Quiet Giant in Data Curation
Lotame proves that in advertising technology, depth beats breadth. Their focused approach to data collaboration and addressable audiences positions them perfectly for the privacy-first future of digital advertising.
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Lotame | Addressable Audiences | Data Curation | Identity Solutions
Lotame powers Curation, Data Collaboration, and Addressable Audiences to help marketers connect, enrich, and activate data for smarter advertising.
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About lotame.com
Lotame powers Curation, Data Collaboration, and Addressable Audiences to help marketers connect, enrich, and activate data for smarter advertising.
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lotame.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, PHP, Contentful, WordPress, and more.
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Font Awesome, Adobe Fonts
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PHP
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Cloudflare
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Traffic & Audience
lotame.com receives approximately 87.8K monthly visitors and ranks #330,897 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 3:55 on the site.
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