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Permutive: The Privacy-Safe Data Titan
How a 159-person team is redefining data collaboration without compromising privacy
In a world where cookies are crumbling and privacy regulations are tightening, Permutive is building the infrastructure for the future of data. They're not just another ad tech platform—they're the privacy-safe backbone for the world's largest publishers and advertisers.
"Permutive isn't playing the same game as everyone else—they're rewriting the rules of data collaboration entirely."
The Identity Paradox
With 22,617 monthly visits and a global rank of #1,078,206, Permutive's traffic numbers might seem modest for a $28M revenue business. But this reveals their true nature: they're a B2B infrastructure play, not a consumer-facing platform. Their 45% direct traffic signals strong brand loyalty among enterprise clients who don't need to 'discover' them—they already know exactly what they need.
The Zero-Data-Transfer Revolution
Permutive's core innovation is 'on-device' processing. While competitors like LiveRamp or The Trade Desk still rely on data transfers and third-party IDs, Permutive keeps everything on the client's infrastructure. No data leaves their environment, no IDs are shared—it's a fortress approach to privacy that's becoming increasingly valuable as GDPR and CCPA enforcement tightens.
The tech stack tells a story of modern but pragmatic engineering: jQuery and Bootstrap suggest legacy codebases, but Tailwind CSS and Lazy Loading reveal a commitment to performance. They're not chasing the latest frameworks—they're building for reliability at scale. The presence of IAB TCF (Transparency and Consent Framework) in their top keywords confirms they're deeply embedded in the ad tech compliance ecosystem.
- AI-driven data collaboration that doesn't require data sharing
- 100% addressability without relying on third-party cookies
- On-device processing that satisfies privacy regulations by design
- Built for enterprise scale—trusted by major publishers and advertisers
The Privacy-First Infrastructure Play
Permutive isn't selling a feature—they're selling the foundation for a post-cookie world. For investors and founders, this represents the rare infrastructure company that becomes more valuable as regulations tighten, not less.
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Drive Incremental Outcomes with Predictive Data Collaboration | Permutive
Discover how Permutive powers performance with privacy-safe, AI-driven data collaboration - no ID limitations, no data transfers, and 100% addressability.
Predictive data collaboration platform
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About permutive.com
Discover how Permutive powers performance with privacy-safe, AI-driven data collaboration - no ID limitations, no data transfers, and 100% addressability.
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permutive.com uses 22 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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permutive.com receives approximately 22.6K monthly visitors and ranks #1,078,206 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:30 on the site.
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