hearst.com
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Hearst: The 130-Year-Old Media Behemoth
How legacy media giants adapt to survive in the digital age
In 1887, William Randolph Hearst built an empire on ink and paper. Today, hearst.com is the digital front door to that empire—a 130-year-old media titan generating over $1B in revenue while navigating the brutal transition from print to pixels.
"Hearst isn't fighting the digital transition—they're buying their way through it, one acquisition at a time."
The Traffic Paradox
With only 284K monthly visits, hearst.com appears modest. But this is a masterclass in strategic redirection. The real action happens across their portfolio—Hearst Magazines (Cosmopolitan, Esquire), Hearst Television, and 30+ local papers. The domain serves as a corporate hub, not a destination. Their 55% direct traffic proves brand equity trumps search algorithms when you've been building trust for over a century.
The Trustpilot Problem
Here's the brutal truth: a 1.5/5 rating on Trustpilot with 44 reviews. For a media giant, this is damning. It suggests either a consumer disconnect or aggressive monetization that alienates readers. In an era where trust is media's most valuable currency, this score is a flashing red warning light. Legacy brands can't coast on nostalgia forever.
The tech stack reveals a company in transition. jQuery and Bootstrap suggest legacy systems, while DaisyUI and Nhost point to modern front-end experiments. It's the digital equivalent of renovating a historic mansion—preserving the foundation while rewiring for the future. The presence of Vimeo indicates video-first ambitions, critical for competing with streaming giants.
- Revenue concentration: $1B from diversified media assets across print, TV, and digital
- Traffic strategy: Corporate hub model—redirects to properties rather than centralizing
- Brand portfolio: 300+ brands including iconic titles like Cosmopolitan, Esquire, and Good Housekeeping
- Acquisition engine: Recent buys like LocalEdge show aggressive local media consolidation
The Verdict: Legacy in Transition
Hearst is a $1B giant playing a digital game—winning with brand equity, losing with consumer trust. The next decade will determine if they can reinvent faster than they're being disrupted.
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Home - HEARST | Hearst
Home - HEARST - Hearst
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Reviews (16)
TLDR
TLDR: They will try and nickle and dime you for everything, and will try and sneak a recurring charge into your invoice. ---------------------------------------------- We recently were voted Best Gym in Austin through Hearst Media's Community Choice Awards. During the voting you can pay to have Hearst promote you on the voting website with packages ranging in the thousands of dollars. You also can pay in the thousands of dollars to go to the awards Gala. Once you have won, you can pay to thank everyone for voting for you. You can also pay to receive the award that brought high amounts of traffic to their website. When you pay for said award, you will automatically be enrolled in a recurring fee for "Digital Marketing Services Products" unless you click the small opt out box that they don't mention in the email. To me, this feels like intentional phishing to get people to unknowingly sign up for a recurring charge that they didn't agree to, which is absurd given that you are trying to pay for an award you won. Lastly Joshua B has been the contact person for my account and only responded to an email after 3 follow up emails. He has promised to deliver the plaque that we paid for, but has yet to do so. He did not mention the window clings that we also paid for in the same order. Why these would not be shipped through a mail carrier like any other business, I'm not sure, but all I can say is that my experience with Hearst has been nothing short of disappointing. Save yourself the time, headache, and money and go anywhere else.
I rejoined (big mistake) the Hearst GH…
I rejoined (big mistake) the Hearst GH subscription.They are supposed to offer a free book.They just give you a code and there is no link to downloading it.I complained and they sent me a link for magazine subscription (AI generated !!??) It says All instruction under Book Club,.there are NONE at all , just a copy of the page pushing the book . Their software is appalling for such a big magazine. I cannot find any complaint link other than an address to complain to . The cost of the magazine sub is very expensive for VIP and definitely not worth what you get .
I feel ripped off
When checking my bank statement, I discovered I had been charged £49.99 for a subscription to Men's Health. I have bought this every year for my son in law as part of his Christmas presents I have always paid £24.99. I have just spoken to Customer Services who claim I was emailed about the increase. I have checked my emails and I have no such email. I've been bombarded with other emails from them but nothing about the increase. There was no apology. Needless to say, I will.not renew for next year and have told them to cancel the subscription. Be very careful if you subscribe to this company.
Motor Trend/Hearst must be operating from hell
Hearst via Motor Trend magazine bombs me with email though I’ve cancel all subscriptions. I have unsubscribed/sent to spam 50 times yet somehow the emails come through! I see Hearst has a 1.5 rating So I don’t expect any help and am simply piling on because it seems they deserve it.
I will never
I will never, ever use this company because they hired a man named Dante Bastian who celebrated the death of two National Guardsmen/women. 😡😡😡
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Technology Stack
hearst.com uses 8 technologies across their website including Vimeo, Nhost, HSTS, and more.
Video
Vimeo
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Nhost
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HSTS
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Traffic & Audience
hearst.com receives approximately 284.4K monthly visitors and ranks #178,515 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:32 on the site.
The majority of hearst.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about hearst.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hearst.com directly at https://hearst.com.