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M-Shule: The SMS-First EdTech for the Unconnected
How a 10-person team is building Africa's digital education infrastructure via basic phones.
While Silicon Valley obsesses over VR headsets and 5G, M-Shule is quietly solving a more fundamental problem: delivering quality education to the 80% of Africans without smartphones or reliable internet. This isn't an app—it's an SMS-based operating system for learning.
"M-Shule proves that the next billion users won't come from smartphones—they'll come from feature phones."
The Unconnected Majority
M-Shule targets the 'hard-to-reach'—not a marketing buzzword here, but a literal description of 80% of their addressable market. By leveraging SMS and WhatsApp instead of apps, they bypass the smartphone barrier entirely. This is infrastructure-level thinking: meet users where they are, not where tech elites wish they were.
The 10-Person Powerhouse
With just 10 employees and $1M in revenue, M-Shule achieves a staggering $100K revenue per employee. This lean operational model is their competitive moat. While traditional EdTech burns through capital on user acquisition, M-Shule's SMS-first approach creates a high-margin, low-overhead business that scales without proportional headcount increases.
Their tech stack reveals a pragmatic philosophy: Webflow for rapid iteration, AWS CloudFront for global reach, and jQuery for lightweight performance. No bloated frameworks, no unnecessary complexity. They're building for environments where data costs money and bandwidth is precious.
- Self-serve platform with growth analytics for conversion optimization
- Multi-channel delivery (SMS + WhatsApp) for maximum reach
- Enterprise-grade tools (Evaluate, Survey, Message) for NGOs and governments
- Proven impact model with case studies across East Africa
The Real Opportunity: Building for the 80%
M-Shule demonstrates that Africa's digital transformation won't be led by Silicon Valley clones, but by companies reimagining technology for the realities of the continent.
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M-Shule
Educate, Evaluate, Survey, and Message hard-to-reach populations in Africa. Where 80% of the population doesn’t have smartphones or internet. M-Shule is an SMS & WhatsApp knowledge-building platform that helps organizations deliver Learning, Evaluation, Activation, and Data tools across East Africa, self-serve products, and growth analytics to help you convert, engage, and retain more users.
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About m-shule.com
Educate, Evaluate, Survey, and Message hard-to-reach populations in Africa. Where 80% of the population doesn’t have smartphones or internet. M-Shule is an SMS & WhatsApp knowledge-building platform that helps organizations deliver Learning, Evaluation, Activation, and Data tools across East Africa, self-serve products, and growth analytics to help you convert, engage, and retain more users.
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m-shule.com uses 11 technologies across their website including reCAPTCHA, Webflow, AWS CloudFront, and more.
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