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Maccor: The Industrial Backbone of Battery Testing
How a $14.8M company quietly powers the EV revolution from Tulsa, Oklahoma
While consumer EVs grab headlines, the real bottleneck in the battery revolution isn't in showrooms—it's in the testing labs. Maccor sits at the center of this industrial chokepoint, providing the automated systems that validate every cell, pack, and formation cycle before it hits the road.
"In battery testing, Maccor isn't chasing trends—they're building the infrastructure that makes trends possible."
The Unsexy Infrastructure Play
With just 67 employees generating $14.8M in revenue, Maccor operates at $221K per employee—a remarkably efficient industrial model. Unlike flashy startups chasing hype cycles, they've built a moat through decades of precision engineering and deep industry relationships. Their 50% direct traffic suggests customers aren't browsing alternatives; they're coming straight to the source.
The SEO Paradox
Here's the fascinating contradiction: Maccor ranks for battery health queries like 'how to check battery health windows 11' (3,170 monthly volume) and 'prismatic cells' (1,030 volume), yet their actual business is industrial-scale formation and cyclers. This suggests they're capturing engineers researching fundamentals before committing to six-figure equipment purchases. It's a top-of-funnel strategy disguised as content marketing.
The company's tech stack reveals their hybrid identity: jQuery and Bootstrap for legacy stability, Tailwind CSS and DaisyUI for modern interfaces, and AWS/Cloudflare for scalable infrastructure. They're not reinventing the wheel—they're optimizing it for industrial reliability.
- Industrial-grade testing systems with formation and cycling capabilities
- Direct-to-engineer sales model (50% direct traffic proves it)
- Strategic SEO capturing research-phase engineers
- Lean operations: $221K revenue per employee
- Deep industry relationships over flashy marketing
The Battery Revolution's Silent Enabler
While EV startups burn cash chasing consumer attention, Maccor profits from validating their batteries. In the race to electrify everything, the companies that test well matter more than those that market well.
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Automated Battery, Cell, Pack Testing Systems Including Cyclers and Formation
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About maccor.com
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Technology Stack
maccor.com uses 10 technologies across their website including Amazon Web Services, Cloudflare, DoubleClick Floodlight, Google Ads, Google Tag Manager, Google Analytics, and more.
Cloud & Hosting
Amazon Web Services, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
maccor.com receives approximately 5.7K monthly visitors and ranks #3,916,055 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:02 on the site.
The majority of maccor.com's traffic comes from undefined, .
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