macerich.com
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Macerich: The Mall Giant's Digital Ghost
A $822M REIT with a web presence that barely registers. What's happening?
Macerich owns premier shopping centers in America's most desirable markets, but its digital footprint tells a story of a legacy giant struggling to translate physical dominance into online relevance. With a global rank of #1.7M and traffic that's 90% domestic, the site feels less like a corporate hub and more like a digital afterthought.
"For a company with $822M in revenue, the website functions like a digital business card—functional, but invisible to the world."
The Traffic Paradox
Despite owning major destinations like Kings Plaza (12K monthly searches), Macerich's own site captures only 12K visits. The brand searches for specific malls (Kings Plaza, Stonewood Downey) dwarf searches for 'Macerich' itself. This suggests the company is known by its properties, not its corporate identity—a dangerous position when digital presence equals credibility for investors and partners.
The Stakeholder Gap
With 1,524 employees and a LinkedIn following, the digital engagement is minimal. The site's tech stack (jQuery, Bootstrap, Tailwind) feels dated for a Fortune 500 company. The lack of structured data and minimal organic keywords (only 'macerich' at 680 volume) reveals an SEO strategy that's either non-existent or failing.
The leadership team—Jackson Hsieh as CEO and a small executive bench—faces a critical challenge: in an era where REITs compete on digital transparency and investor relations, Macerich's web presence is functionally invisible. The site serves its basic purpose (careers, contact, privacy) but fails to leverage the company's physical assets into digital authority.
- Traffic is 90% US-based, indicating no global digital strategy
- Direct traffic (50%) suggests heavy reliance on existing relationships
- Social presence is minimal (only LinkedIn detected)
- Tech stack is legacy-heavy (jQuery, Bootstrap) vs modern frameworks
The Digital Realty Problem
Macerich's physical assets are premier, but its digital real estate is vacant. For investors and founders, this is a cautionary tale: in 2024, if you're not ranking, you're not existing.
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Meta Tags
Home | Macerich
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About macerich.com
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Technology Stack
macerich.com uses 15 technologies across their website including Vimeo, reCAPTCHA, Amazon Web Services, AWS CloudFront, and more.
Video
Vimeo
Security
reCAPTCHA
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
TrustArc
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
macerich.com receives approximately 13.0K monthly visitors and ranks #1,770,742 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:37 on the site.
The majority of macerich.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about macerich.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit macerich.com directly at https://macerich.com.