maclean.pro
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MacLean.pro: The Quiet B2B Powerhouse
A €9.9M wholesale giant thriving in the shadows of search volume chaos.
In a world obsessed with D2C flash, MacLean.pro operates with ruthless efficiency as a B2B wholesaler, turning €9.9M in revenue from LED lighting and furniture fittings without a single flashy headline on their homepage. They are the invisible infrastructure of the lighting industry.
"They don't chase the algorithm; they own the relationship. 46% of their traffic comes directly to the site—loyalty is their primary marketing channel."
The Keyword Paradox
MacLean's SEO strategy is a masterclass in high-volume confusion. They rank for terms like 'pwm' (41,410 monthly searches) and 'lep' (74,520 searches)—broad, technical queries that signal intent but lack transactional clarity. Yet, they convert. This suggests a strategy built on capturing early-stage engineers and installers, nurturing them through technical blogs until they become bulk buyers.
The Invisible B2B Engine
With 71 employees supporting a €9.9M revenue stream, MacLean operates at roughly €140k revenue per employee. This is lean for wholesale. They aren't a massive distributor; they are a specialized importer. Their tech stack—featuring Tailwind CSS, Vite, and jQuery—reveals a pragmatic approach: fast, functional, and low-maintenance. They invest in infrastructure, not fluff.
The site's traffic geography is notably opaque ('undefined' regions), which usually points to privacy-focused analytics or a fragmented server setup. However, the dominance of Dutch-language technical keywords like '12 volt voeding pluggen' (110 monthly volume) anchors them firmly in the Benelux market, a region known for high-density engineering and lighting innovation.
- High-Volume, Low-Intent Keywords: Dominating broad terms like 'PWM' to capture technical traffic.
- Direct Traffic Dominance: 46% direct traffic indicates strong brand recall in B2B circles.
- Pragmatic Tech Stack: Using Vite and Tailwind for speed, avoiding over-engineering.
- Niche Specialization: Focusing solely on LED lighting and furniture fittings, avoiding dilution.
The Unsung B2B Giant
MacLean proves you don't need hype to build a €10M business—just deep roots in a niche and a direct line to your customers.
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MacLean Breda – MacLean BV
MacLean is an importer and wholesaler of LED lighting and furniture fittings.
MacLean Breda
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Pudsigt
Pudsigt Mette og Brian køber en hver gang man klikker på siden, de må have mange...😂😂😂 Fup og atter fup
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About maclean.pro
MacLean is an importer and wholesaler of LED lighting and furniture fittings.
Company Overview
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Technology Stack
maclean.pro uses 21 technologies across their website including Font Awesome, hCaptcha, HSTS, Cloudflare, and more.
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Customer Support
Zendesk
E-commerce & Payments
OpenCart, Shopify
Traffic & Audience
maclean.pro receives approximately 4.9K monthly visitors and ranks #3,733,354 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:31 on the site.
The majority of maclean.pro's traffic comes from undefined, .
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This page provides publicly available information about maclean.pro. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit maclean.pro directly at https://maclean.pro.