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MAD-learn: The Unsung App Development Education Giant
How a 19-person team quietly built a $1.9M curriculum empire for student appreneurs
In a world obsessed with coding bootcamps and Silicon Valley unicorns, MAD-learn is playing a different game entirely. They aren't selling to developers; they're embedding app development directly into K-12 classrooms, turning students into 'appreneurs' before they even graduate high school.
"MAD-learn isn't just teaching code; they're industrializing the creation of the next generation of app developers."
The Classroom Trojan Horse
While competitors fight for individual consumers, MAD-learn targets the institutional gatekeepers. With a lean team of 19, they've managed to secure $1.9M in revenue by selling directly to schools and districts. Their traffic breakdown reveals a 70% US concentration, suggesting a strategy deeply rooted in the American public education system rather than global expansion. This isn't a consumer app; it's infrastructure.
The SEO Moat of the Absurd
Here’s the paradox: MAD-learn ranks for keywords with massive volume but questionable intent. They capture 93,430 monthly searches for 'mad' alone. While this looks like a vanity metric, it creates a massive brand awareness funnel. They also rank for 'congressional app challenge prestigious'—a high-intent query for ambitious students. They're positioning themselves as the solution to the most prestigious student competitions, not just a curriculum.
The tech stack tells a story of pragmatic efficiency. They rely on WordPress, jQuery, and Bootstrap—technologies often dismissed as 'legacy' by Silicon Valley elites. Yet, this stack allows them to iterate fast and maintain a low operational overhead. With 12 detected technologies, they aren't chasing shiny objects; they're building a durable, maintainable platform that teachers can actually use.
- The 'Appreneur' Lifecycle: They cover the full spectrum from ideation to marketing, not just coding.
- Institutional Focus: Revenue comes from schools, not individual subscriptions.
- Content Moat: Ranking for high-volume 'mad' keywords creates accidental brand dominance.
The Quiet Monopoly
MAD-learn is building the operating system for student innovation, one classroom at a time. They don't need to be a unicorn if they own the pipeline.
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Meta Tags
MAD-learn: K-12 Learn App Development | Education Mobile App Development
Inspiring Student Creativity and Fostering appreneurship through Mobile Application Development (MAD-learn). This dynamic program allows students and teachers alike, to learn and execute on the fundamentals of mobile apps, including: ideation, planning, design, creation, development, marketing, launch and maintenance.
Inspire a student’s creativity and encourage entrepreneurship by learning mobile app development with our web-based curriculum program, no coding required.
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About mad-learn.com
Inspiring Student Creativity and Fostering appreneurship through Mobile Application Development (MAD-learn). This dynamic program allows students and teachers alike, to learn and execute on the fundamentals of mobile apps, including: ideation, planning, design, creation, development, marketing, launch and maintenance.
Company Overview
mad-learn.com Social Media
Technology Stack
mad-learn.com uses 12 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
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Google Analytics
Performance
Lazy Loading
Traffic & Audience
mad-learn.com receives approximately 4.5K monthly visitors and ranks #3,155,255 globally. The website has a bounce rate of 24% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 0:32 on the site.
The majority of mad-learn.com's traffic comes from undefined, .
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