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MadHive: The Silent CTV Giant
How a $300M-funded adtech player commands the connected TV landscape without consumer noise
While you obsess over CPMs on Meta, MadHive is quietly powering the backend infrastructure for connected TV advertising across America's biggest media companies. With 657 employees and $133.5M in revenue, this isn't a startup—it's a scaled machine.
"MadHive doesn't chase clicks—they build the rails for TV's $70B digital transformation."
Enterprise-Grade Infrastructure
MadHive's stack is built for massive scale. Their tech detects 20+ technologies including jQuery, GSAP, Vite, and enterprise tools like Ant Design and Bootstrap. This isn't a consumer-facing platform—it's a B2B infrastructure play designed for media giants who need reliability at scale. The absence of public traffic data confirms this: they're not selling to marketers through a SaaS dashboard, they're embedding into the ad stacks of major broadcasters.
The Capital Efficiency Play
With $300M raised against $133.5M revenue, MadHive is playing the long game. That's a 2.2x revenue-to-funding ratio—aggressive but calculated. Spencer Potts (CEO) and CTO Darien Ford aren't burning cash on acquisition; they're deploying capital into R&D led by Chief Scientist Aaron Brown. In a market where adtech valuations have compressed, MadHive's heavy war chest signals one thing: they're positioning for a massive liquidity event or market consolidation play.
The adtech landscape is fracturing. Privacy changes killed third-party cookies, and CTV is the last unclaimed territory. MadHive's positioning is surgical: they provide the infrastructure that makes CTV advertising work without relying on legacy data pipes. Their team composition—heavy on engineering and science versus sales—tells the story. This is a technology company, not a media reseller.
- Deep enterprise integration over surface-level SaaS
- Science-first approach with dual Chief Scientists
- Built for post-cookie attribution in CTV
- Capitalized for acquisition or IPO
The Infrastructure Play Wins
MadHive isn't selling ads—they're selling the rails for TV's digital future. That's where the real money lives.
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About madhive.com
Company Overview
Technology Stack
madhive.com uses 20 technologies across their website including Google Fonts, Okta, HSTS, and more.
Fonts
Google Fonts
Authentication
Okta
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
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