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madhive.com

20 technologies
VerifiedVisit$134M65720 Tech25 Leads
Deep Dive

MadHive: The Silent CTV Giant

How a $300M-funded adtech player commands the connected TV landscape without consumer noise

While you obsess over CPMs on Meta, MadHive is quietly powering the backend infrastructure for connected TV advertising across America's biggest media companies. With 657 employees and $133.5M in revenue, this isn't a startup—it's a scaled machine.

657
employees scaling fast
$133.5M
annual revenue
$300M
total funding raised
2016
founding year

"MadHive doesn't chase clicks—they build the rails for TV's $70B digital transformation."

Enterprise-Grade Infrastructure

MadHive's stack is built for massive scale. Their tech detects 20+ technologies including jQuery, GSAP, Vite, and enterprise tools like Ant Design and Bootstrap. This isn't a consumer-facing platform—it's a B2B infrastructure play designed for media giants who need reliability at scale. The absence of public traffic data confirms this: they're not selling to marketers through a SaaS dashboard, they're embedding into the ad stacks of major broadcasters.

The Capital Efficiency Play

With $300M raised against $133.5M revenue, MadHive is playing the long game. That's a 2.2x revenue-to-funding ratio—aggressive but calculated. Spencer Potts (CEO) and CTO Darien Ford aren't burning cash on acquisition; they're deploying capital into R&D led by Chief Scientist Aaron Brown. In a market where adtech valuations have compressed, MadHive's heavy war chest signals one thing: they're positioning for a massive liquidity event or market consolidation play.

The adtech landscape is fracturing. Privacy changes killed third-party cookies, and CTV is the last unclaimed territory. MadHive's positioning is surgical: they provide the infrastructure that makes CTV advertising work without relying on legacy data pipes. Their team composition—heavy on engineering and science versus sales—tells the story. This is a technology company, not a media reseller.

  • Deep enterprise integration over surface-level SaaS
  • Science-first approach with dual Chief Scientists
  • Built for post-cookie attribution in CTV
  • Capitalized for acquisition or IPO
No public product interface
Enterprise-grade infrastructure
Opaque traffic metrics
Direct integrations with major broadcasters
Not built for SMBs or agencies
Science-led product development

The Infrastructure Play Wins

MadHive isn't selling ads—they're selling the rails for TV's digital future. That's where the real money lives.

What tech stack does Madhive use?

20 detected
Authentication1
Security1
Privacy & Consent1
Marketing Automation1
Performance1
Build Tools1
UI Libraries2
JavaScript Libraries2

How much traffic does Madhive get?

No analytics data available

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What is Madhive's revenue?

$134M
Annual Revenue
657
-6%
Employees
$203K
Revenue/Employee
$300M
Total Funding
$1.0B
Valuation
New York, United States
Headquarters

Who works at Madhive?

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What do customers think of Madhive?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Madhive

What is Madhive's Revenue?
Madhive generates approximately $134M in annual revenue. With 657 employees, that's $203,200 per employee. The company has raised $300M in total funding.
How fast is Madhive growing?
Madhive employee count has changed by -6% year over year.
What technologies does Madhive use?
Madhive uses 20 technologies across their website including Fonts, Authentication, Security. Key technologies include Google Fonts, Okta, HSTS.
Who are Madhive's competitors?
Madhive's main competitors include Veloxy - Sales Enablement for Salesforce CRM, Troops, Cloze, SalesDirector.ai, Exceed.ai. These companies operate in similar markets and compete for the same customer base.

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About madhive.com

Company Overview

madhive.com
Website
20
Technologies
25+
Employees

Technology Stack

madhive.com uses 20 technologies across their website including Google Fonts, Okta, HSTS, and more.

Fonts

Google Fonts

Authentication

Okta

Security

HSTS

CMS

Webflow

CDN

jsDelivr

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Frequently Asked Questions

What is madhive.com?
madhive.com is a website that you can visit at https://madhive.com. Use TechList.ai to discover the technologies, analytics, and company information about madhive.com.
What technologies does madhive.com use?
madhive.com uses 20 technologies including Google Fonts, Okta, and 14 more. View the full tech stack analysis above.

Related Searches

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This page provides publicly available information about madhive.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit madhive.com directly at https://madhive.com.