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maesa.com
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maesa.com

16 technologies
VerifiedVisit9.5K/mo$35M72216 Tech25 Leads
Deep Dive

Maesa: The $35M Beauty Incubator Hiding in Plain Sight

How a quiet powerhouse is quietly building the next generation of prestige beauty brands for mass retail.

While the beauty industry chases viral TikTok trends and celebrity-fronted launches, Maesa operates on a different frequency entirely. This isn't a startup chasing funding rounds—it's a $35M revenue engine quietly incubating and operating exclusive beauty brands for major retailers.

$35M
Annual Revenue
722
Employees
9.5K
Monthly Visits
44%
Direct Traffic

"Maesa isn't building one brand—it's building an entire ecosystem of beauty companies that never hit the open market."

The B2B2C Incubation Model

Maesa's genius lies in its hybrid model: they create, develop, and operate exclusive beauty brands for mass and prestige retailers. This means they own the entire value chain—from R&D to retail shelf—without the overhead of building consumer-facing marketing machines. Their 722 employees aren't just creating products; they're building entire brand identities that live exclusively within partner ecosystems.

Traffic Tells a Story

With 9,469 monthly visits and 44% direct traffic, Maesa's audience isn't random consumers—it's likely industry insiders, potential retail partners, and talent. The fact that 'maesa careers' drives 300 monthly searches suggests they're a magnet for beauty industry professionals. Meanwhile, 'frenshe' and 'm esa' appearing as top keywords reveals their brand portfolio's growing consumer awareness.

The company's tech stack reveals a modern, scalable operation: Shopify for commerce, Swiper for UX, Tailwind CSS for design systems, and Zendesk for customer operations. This isn't a legacy player clinging to outdated infrastructure—they're building a digital-first incubation engine.

  • Prestige positioning with mass retail distribution—owning the premium-mass gap
  • Full-stack brand incubation: from concept to shelf to operations
  • 722 employees building an invisible portfolio of beauty brands
  • 44% direct traffic indicates strong industry recognition and partnership pipeline
No viral consumer-facing brand storytelling
Operating $35M revenue with proven profitability
Minimal SEO footprint (global rank #2.3M)
Deep retail partnerships that bypass DTC customer acquisition costs
No public funding rounds or unicorn valuations
Scalable incubation model that compounds over time

The Quiet Beauty Behemoth

Maesa proves that in beauty, the most valuable companies aren't always the ones with the loudest voices—they're the ones building the infrastructure behind the scenes.

What tech stack does Maesa use?

19 detected
Video1
Cloud & Hosting1
Privacy & Consent1
Customer Support1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google Static

How much traffic does Maesa get?

Traffic & Engagement

9.5K
Monthly Visits
1.8
Pages/Visit
0:16
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend-50%
19.1K
Oct 2025
Oct
13.1K
Nov 2025
Nov
9.5K
Dec 2025
Dec

Traffic Sources

Search
31%
Direct
44%
Social
17%
Referrals
7%
Email
0%
Paid
2%

Where is Maesa's audience located?

🌍64.9%
🌍15.6%
🌍10.4%
🌍6.9%
🌍2.3%

What keywords does Maesa rank for?

5 keywords
1maesa1.4K vol$2.23
2maesa careers300 vol
3maesa llc130 vol
4frenshe4.4K vol$0.53
5m esa5.4K vol$0.53

How is Maesa's SEO?

Open Graph Image

OG Image preview
og:image

http://maesa.com/cdn/shop/files/Maesa-Social_1080x1080.jpg?v=1717524016

Meta Tags

title50 chars

Maesa - We are incubating meaningful beauty brands

description167 chars

Maesa creates, develops, incubates, and operates quality Exclusive Beauty Brands in haircare, color cosmetics, fragrance and skin care for mass and prestige retailers.

languageEN

Who works at Maesa?

Loading leads...

What do customers think of Maesa?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Maesa

What is Maesa's Revenue?
Maesa generates approximately $35M in annual revenue. With 722 employees, that's $48,476 per employee.
What does Maesa do?
Maesa creates, develops, incubates, and operates quality Exclusive Beauty Brands in haircare, color cosmetics, fragrance and skin care for mass and prestige retailers.
How fast is Maesa growing?
Maesa employee count has changed by 3% year over year.
What technologies does Maesa use?
Maesa uses 16 technologies across their website including Video, Security, Cloud & Hosting. Key technologies include Vimeo, hCaptcha, HSTS, Cloudflare.
Who are Maesa's competitors?
Maesa's main competitors include Moroccanoil, Grande Cosmetics, Glossier, Laura Geller Beauty, Avon Products. These companies operate in similar markets and compete for the same customer base.

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How to contact Maesa?

What are Maesa's key pages?

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About maesa.com

Maesa creates, develops, incubates, and operates quality Exclusive Beauty Brands in haircare, color cosmetics, fragrance and skin care for mass and prestige retailers.

Company Overview

maesa.com
Website
lifestyle
Industry
#2,310,846
Global Rank
9.5K
Monthly Visitors
16
Technologies
25+
Employees

maesa.com Key Pages

Contact maesa.com

Technology Stack

maesa.com uses 16 technologies across their website including Vimeo, hCaptcha, HSTS, Cloudflare, and more.

Video

Vimeo

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Customer Support

Zendesk

E-commerce & Payments

Shopify

Traffic & Audience

9.5K
Monthly Visits
44%
Bounce Rate
1.8
Pages/Visit
0:16
Avg. Duration

maesa.com receives approximately 9.5K monthly visitors and ranks #2,310,846 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:16 on the site.

The majority of maesa.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is maesa.com?
Maesa creates, develops, incubates, and operates quality Exclusive Beauty Brands in haircare, color cosmetics, fragrance and skin care for mass and prestige retailers.
What technologies does maesa.com use?
maesa.com uses 16 technologies including Vimeo, hCaptcha, HSTS, reCAPTCHA, and 10 more. View the full tech stack analysis above.
How do I contact maesa.com?
You can contact maesa.com through their contact page.
What are maesa.com's social media accounts?
maesa.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is maesa.com?
maesa.com receives approximately 9.5K monthly visitors and ranks #2,310,846 globally. Traffic is declining by 27.9% month-over-month.

Related Searches

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This page provides publicly available information about maesa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit maesa.com directly at https://maesa.com.