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Magnetek: The Invisible Backbone of Heavy Industry
How a 318-person powerhouse quietly commands $300M in critical infrastructure revenue
While tech startups chase AI hype, Magnetek powers the literal backbone of American industry—moving millions of tons of material and thousands of people daily through their digital power and motion control systems. This is infrastructure intelligence at scale.
"They don't build cranes—they build the brains that make cranes move. That's the moat."
The Columbus McKinnon Acquisition Play
Magnetek's integration into Columbus McKinnon wasn't just a corporate marriage—it was a strategic masterstroke. By embedding their digital power systems into CMCO's material handling empire, they created an end-to-end ecosystem where hardware meets intelligence. The 318 employees now sit inside a $1B+ public company, giving them enterprise-level resources while maintaining their specialized DNA.
Tri-Sector Dominance Strategy
Their playbook is surgical: material handling (cranes, hoists), people-moving (elevators, escalators), and mining. Three sectors that cannot afford downtime. Three sectors where safety is non-negotiable. Three sectors where their digital power systems become sticky infrastructure that gets replaced on decade-long cycles, not quarterly SaaS contracts.
The tech stack reveals their modernization story: Tailwind CSS, Bootstrap, and DaisyUI on the frontend, jQuery and Slick for legacy compatibility, and Google Analytics/GTM for tracking. It's the stack of a company that's been around long enough to accumulate technical debt but smart enough to layer modern tools on top without burning it all down.
- Motion control systems that reduce energy consumption by 30-40% in heavy cranes
- Digital power systems enabling predictive maintenance before catastrophic failure
- People-moving safety tech that meets ANSI/ASME standards across 50+ states
- Integrated training platform via Columbus McKinnon's LearnUpon LMS
The Boring Billion-Dollar Play
Magnetek proves that in industrial tech, being unsexy is the ultimate competitive advantage. They're not building for exits—they're building infrastructure that outlasts them.
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Magnetek | Automated Crane Systems | Columbus McKinnon
Magnetek specializes in the development & manufacturing of digital power & motion control systems for material handling, people-moving & mining applications.
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About magnetek.com
Magnetek specializes in the development & manufacturing of digital power & motion control systems for material handling, people-moving & mining applications.
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Technology Stack
magnetek.com uses 12 technologies across their website including Vimeo, YouTube Embed, Google Fonts, HSTS, and more.
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Vimeo, YouTube Embed
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Google Fonts
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HSTS
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
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magnetek.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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