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Mailjet: The Quiet Giant of Email
How a 114-person team built a $16M revenue engine in a crowded market
In a market dominated by giants like SendGrid and Mailchimp, Mailjet operates as a lean, profitable machine with just 114 employees. They've carved out a $16M revenue niche by solving email delivery at scale—without the bloat.
"They don't compete on features—they compete on reliability and developer trust."
The Developer-First Strategy
Mailjet's traffic tells a story of retention, not acquisition. With 57% direct traffic (versus 36% organic), their users aren't discovering them—they're returning to them. This is a product that developers integrate and keep using. The 3.7K monthly 'login' searches confirm sticky usage, while their backlinks (3.9M) show they're the backbone of thousands of applications.
The Competitive Landscape
The keyword data reveals Mailjet's real battle: they're not competing for 'email marketing' searches (Mailchimp owns 1.1M monthly searches). Instead, they're fighting for 'transactional email' territory where SendGrid (327K searches) dominates. Mailjet's 69K 'mailjet' searches suggest strong brand recognition, but their 14% traffic share from undefined regions hints at a global, developer-centric user base that doesn't follow traditional marketing funnels.
What makes Mailjet unique is their GDPR compliance baked into the core. In a post-GDPR world, they've turned regulatory compliance into a competitive moat. While others treat compliance as a feature, Mailjet treats it as infrastructure—essential for European developers and enterprises who can't afford to get it wrong.
- Developer-ready APIs that treat email as code, not campaigns
- Built-in GDPR compliance as a foundation, not an add-on
- Transactional + marketing email unified under one roof
- 114 employees generating $140K revenue per employee (efficient!)
Mailjet is the plumbing of the internet
Invisible, essential, and profitable. They're not building a marketing platform—they're building the infrastructure that powers email itself.
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Traffic & Engagement
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Backlinks & Authority
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Top Organic Keywords
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5 keywordsHow is Mailjet's SEO?
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Mailjet: Best Email Marketing Software & Email API for Teams
Design, deliver, and automate marketing & transactional emails together with built-in deliverability, GDPR compliance, and developer-ready email APIs
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Mailjet
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Reviews (20)
GREAT SUPPORT from MAILJET AS ALWAYS
My support journey on this occasion started via online chat - Mihael was extremely helpful looked into the issue I was experiencing and was able to advise what the problem was. A couple of quick tweak from our IT support and the problem was all fixed. Mihael was proactive in following with me to ensure that we had been able to make the necessary tweaks to resolve the issue. GREAT SUPPORT from Mailjet as always - Thank you Mihael
We're so satisfied to hear that you received a top-notch support! We'll make sure to pass on your compliments to Mihael!
Excellent support from Théo
Excellent support from Théo! Reliable handling of all outstanding issues, always solution-oriented and with exceptionally positive, motivating communication. This makes collaboration a pleasure – highly recommended!
Thank you for the wonderful review! Your feedback made our day, and we’re so glad you enjoyed your experience with us. We'll make sure to pass on your compliments to Théo.
Exceptional support.
If you encounter any issues, Mailjet provides outstanding assistance. Their responses are fast, and the support is clear, precise, and highly effective.
We're satisfied to hear you received a prompt and helpful support, Zoran. Do not hesitate to contact us again if you have any additional questions.
Fast, professional and genuinely helpful support
Mihael provided outstanding support during a complex account recovery process. He was responsive, clear in his explanations, and guided us step by step with patience and professionalism. We really appreciated his helpful attitude and proactive communication — the issue was resolved efficiently and with care. Thank you for the excellent support!
It's so nice to hear such kind words and amazing feedback about our support team! We'll make sure to pass on your compliments to Mihael.
prompt and knowledgeable
prompt and knowledgeable. solved the issue immediately, thank you :)
Thank you, Stephen, for the 5-star rating!
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About mailjet.com
Design, deliver, and automate marketing & transactional emails together with built-in deliverability, GDPR compliance, and developer-ready email APIs
Company Overview
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Technology Stack
mailjet.com uses 17 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Email Marketing
Mailgun
Traffic & Audience
mailjet.com receives approximately 768.6K monthly visitors and ranks #48,261 globally. The website has a bounce rate of 38% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 4:56 on the site.
The majority of mailjet.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mailjet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mailjet.com directly at https://mailjet.com.