maje.com
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Maje: The 1,718-Person Indie Brand Crushing Luxury Giants
How a Parisian fashion house built a $15M revenue machine without a traditional ad strategy
While fashion giants burn millions on paid ads, Maje achieves 1.2M monthly visits with nearly half coming organically. This isn't just a clothing brand—it's a masterclass in digital-first luxury positioning.
"Maje doesn't sell clothes—they sell Parisian identity. And 1.2M people buy it every month."
The Silent Traffic Juggernaut
With 1.2M monthly visits and a 40K global rank, Maje operates like a cult brand, not a retailer. 43% of traffic is direct—users type 'maje.com' into their browser without Google's help. That's brand loyalty that money can't buy. The keyword 'maje' alone drives 101K monthly searches, while 'sac maje' (Maje bag) commands 2.2K searches, proving the brand has transcended fashion to become a category of its own.
The Instagram-to-Cart Pipeline
Maje's social strategy is surgical. With 2.6M Instagram followers (@majeparis) and active TikTok presence, they've built a content-to-commerce engine that makes every post a storefront. Their tech stack—GSAP for animations, Slick for carousels, Tailwind CSS for speed—is invisible to the user but critical to conversion. This is infrastructure that supports storytelling, not just transactions.
The Trustpilot score of 3.4/5 from 1,011 reviews reveals the friction in their model. For a brand this size, that's not terrible—it's a warning. Customers love the product but the experience needs work. This is where the 1,718 employees come in: they're not just designing dresses, they're managing a logistics nightmare of free delivery, exchanges, and returns across Europe.
- Parent company SMCP (Sandro, Maje, Claudie Pierlot) provides enterprise infrastructure while maintaining brand independence
- 749K backlinks from fashion press and influencers create an SEO moat that competitors can't replicate with ad spend
- Top leadership includes ex-LVMH executives who understand both luxury heritage and digital velocity
The Anti-Luxury Playbook
Maje proves you don't need a century of heritage or Super Bowl ads. You need a point of view, a community that types your URL directly, and the operational backbone to handle 1.2M monthly visitors asking for more. They're not building a fashion brand—they're building a movement that happens to sell dresses.
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Maje UK Official Website | Sale: Up to 50% | Final Markdown
Discover the Autumn-Winter 2025 collection on the official maje website. Free delivery, exchanges and returns.
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maje
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Reviews (20)
The ladies at the store are always…
The ladies at the store are always friendly, polite and willing to help!
Super friendly service in the…
Super friendly service in the Marylebone shop and love my purchase even though the price was cut a week later in the sale I’m still loving my jacket anyway 🤣. Not sure exact date of purchase but about a week ago
great service and products
great service and products
Great quality of clothes and very…
Great quality of clothes and very unique designs i love maje
Store was very welcoming and the staff…
Store was very welcoming and the staff were incredibly kind and helpful.
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About maje.com
Discover the Autumn-Winter 2025 collection on the official maje website. Free delivery, exchanges and returns.
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Technology Stack
maje.com uses 18 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
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Vimeo
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Font Awesome
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HSTS
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PHP
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Cloudflare
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Didomi
Traffic & Audience
maje.com receives approximately 1.3M monthly visitors and ranks #40,277 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:00 on the site.
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This page provides publicly available information about maje.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit maje.com directly at https://maje.com.