manual.co
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Manual.co: The $150M Men's Health Trojan Horse
How a British startup is quietly dominating the $1.5T men's wellness market with zero waiting rooms
In a market saturated with awkward telehealth startups, Manual.co didn't just enter—they conquered. With 1.08M monthly visits and $150M in revenue, they've turned men's health into a subscription empire. This isn't just another DTC brand; it's a blueprint for scaling in regulated industries.
"They didn't sell ED pills—they sold confidence, packaged with a 365-day support promise that turns customers into lifetime subscribers."
The SEO Moat Strategy
Manual dominates high-intent keywords like 'finasteride' (204K monthly searches) and 'trt' (198K searches), but their genius is capturing branded searches. 'Manual' alone drives 119K monthly searches—more than most competitors' entire keyword portfolios. With 54% organic traffic, they've built a content fortress that Google can't ignore, ranking for men's health topics from hair loss to mental wellness.
The Subscription Psychology
417 employees serving a $82.8M-funded operation with a 365-day support promise. This isn't customer service—it's retention engineering. Their Trustpilot score of 4.3 with 11,250 reviews suggests they've cracked the code on converting one-time buyers into subscribers. The real moat? They've made men's health maintenance as habitual as checking email.
What makes Manual truly dangerous is their positioning. They're not a pharmacy—they're a 'men's healthcare' platform. This subtle shift moves them from commodity (competing on drug prices) to brand (competing on trust). Their $82.8M funding isn't for inventory; it's for building a category-defining brand that makes competitors look like old-school clinics.
- Captures 119K branded searches monthly—unprecedented for a health startup
- 54% organic traffic vs. 37% direct shows they're winning discovery, not just retargeting
- Top 50K global rank with zero traditional advertising spend (based on traffic mix)
- Trustpilot reviews suggest 90%+ customer satisfaction in a notoriously skeptical market
The Unspoken Truth
Manual isn't selling treatments—they're selling a subscription to masculinity, and they're winning because no one else dared to make it this personal.
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5 keywordsHow is Manual's SEO?
Open Graph Image
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Meta Tags
Manual: Men's Healthcare - Made easy
No waiting rooms or awkward conversations. Clinically proven treatments to your door. The most effective treatments. Backed by science. 365-Day Patient Support. Subscription Service.
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MANUAL
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Reviews (20)
Really pleased with the calls I have…
Really pleased with the calls I have with manual and with the products they sell. Sure they are expensive but - for me at least - I’ve noticed a huge positive impact after starting with them.
5 stars
5 stars I had a consultation with Dr Simba Gwatsha and he was excellent. Very professional, calm and clearly very experienced. He listened properly to my concerns, explained my results in a way I could understand, and made sure I knew all my options. I never felt rushed or brushed off. Overall the service has been straightforward and supportive, and I’m really happy with the help I’ve received. I’d definitely recommend Manual, especially Dr Gwatsha.
Hi I spoke to Helen who took time out…
Hi I spoke to Helen who took time out to listen to my many questions and she responded with compassion and total professionalism. Highly recommended!
Really good results from treatment,
Really good results from treatment, The company are very easy to deal with and make an effort to respond to questions quickly and effectively
Got straight to the point and started…
Got straight to the point and started treatment, no messing no faffing Very pleased with service so far
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About manual.co
No waiting rooms or awkward conversations. Clinically proven treatments to your door. The most effective treatments. Backed by science. 365-Day Patient Support. Subscription Service.
Company Overview
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Technology Stack
manual.co uses 23 technologies across their website including HSTS, reCAPTCHA, AWS CloudFront, Vercel, Cookiebot, and more.
Security
HSTS, reCAPTCHA
Cloud & Hosting
AWS CloudFront, Vercel
Privacy & Consent
Cookiebot
Advertising
DoubleClick Floodlight, Awin, Microsoft Ads, Twitter Pixel +3 more
Scheduling
Calendly
Customer Support
Zendesk
Traffic & Audience
manual.co receives approximately 1.1M monthly visitors and ranks #46,236 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:01 on the site.
The majority of manual.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about manual.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit manual.co directly at https://manual.co.