mark-taylor.com
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Mark-Taylor: The Real Estate Tech Play
How a traditional apartment operator built a 121K monthly visit traffic machine
Mark-Taylor isn't just renting apartments—they're building a digital fortress in the competitive Phoenix real estate market. With 121,203 monthly visits and a tech stack that rivals SaaS companies, they've cracked the code on converting digital traffic into lease signings.
"They're not a real estate company with a website—they're a tech-enabled leasing machine that happens to own apartments."
The Traffic Engine
Mark-Taylor's SEO game is lethal. Their organic search dominates at 57% of traffic, with hyper-local keywords like 'ascend at kierland' (700 monthly searches) and 'elite at kierland' (290 searches). This isn't accidental—it's a calculated strategy targeting specific luxury communities in the Phoenix metro area. The 32,209 backlinks prove they've built serious domain authority in a niche where most competitors still rely on Zillow and Craigslist.
Tech Stack Analysis
Their stack reveals serious digital ambition: Tailwind CSS, Vite, and Google Tag Manager indicate modern web development practices. But here's the kicker—they're using Priority Hints and Lazy Loading, techniques typically reserved for high-performance SaaS applications. This isn't a WordPress site slapped together by a web agency; it's engineered for conversion at scale.
The company's leadership structure tells the story: Chris Brozina (CEO) and Dustin Lacey (VP Marketing & Technology) sit at the helm, signaling that marketing and technology aren't afterthoughts—they're core to the business model. With 612 employees generating $114.8M in revenue, they're operating at ~$187K per employee, a strong ratio for real estate services.
- Hyper-local SEO targeting specific apartment communities (not just 'Phoenix apartments')
- Tech stack that prioritizes performance and conversion optimization
- Content strategy built around property-specific landing pages
- Direct traffic (33%) indicates strong brand recall and repeat visitors
The Verdict: A Digital-First Real Estate Operator
Mark-Taylor proves that traditional industries can build defensible tech moats when they commit to digital transformation.
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Meta Tags
Mark-Taylor | Premier Apartments and Communities for Rent
At Mark-Taylor we are dedicated to providing the best in apartment homes. To learn more about our apartment communities, please visit our website.
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About mark-taylor.com
At Mark-Taylor we are dedicated to providing the best in apartment homes. To learn more about our apartment communities, please visit our website.
Company Overview
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Technology Stack
mark-taylor.com uses 23 technologies across their website including imgix, Cloudinary, Google Maps, Adobe Fonts, Google Fonts, and more.
Media
imgix, Cloudinary
Maps
Google Maps
Fonts
Adobe Fonts, Google Fonts
Programming Languages
PHP
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
A/B Testing
VWO
Traffic & Audience
mark-taylor.com receives approximately 121.2K monthly visitors and ranks #318,434 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 2:04 on the site.
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