marketpath.com
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Marketpath: The CMS That Never Scaled
A 12-person, $1M ARR agency trapped in a platform that never grew up
Marketpath looks like a classic Midwest web agency—12 employees, $1M in revenue, serving Indianapolis and Carmel. But dig deeper, and you find a company that built its own CMS to solve a problem, then accidentally became the solution. This is the story of a platform that thrived by staying small.
"They built a CMS to avoid enterprise bloat, but never built the engine to escape local gravity."
The Indianapolis Anchor
Marketpath isn't chasing Silicon Valley scale. With 88% of traffic from undefined (likely US domestic) sources, they've carved a deep regional moat. Their 23K monthly visits aren't viral—they're sticky. These are local businesses, restaurants, and service companies who need websites that work, not platforms that promise AI magic. The company's physical presence in Fishers, IN isn't just an address; it's a trust signal in a market where relationships still close deals.
The CMS Paradox
Marketpath CMS is the product they built to avoid using someone else's. Their Liquid documentation (help.marketpath.com/liquid) suggests a custom templating language—likely a WordPress alternative for agencies who hate WordPress. But here's the contradiction: they rank for 'marketpath cms' (120 monthly searches) and 'marketpath' (1,440), yet their own site's technology stack reads like a startup's MVP—Tailwind, Bootstrap, AOS. They're selling a platform they haven't fully adopted themselves, or they've built something so lightweight it doesn't need the heavy lifting.
The keyword data reveals their true market position. They rank for 'restaurant need website?' (110 monthly volume) and 'statistics about websitw which arent mobile optimised' (40)—not because they're SEO wizards, but because their clients are small businesses asking basic questions. This isn't a platform for tech companies; it's a CMS for the industries that still need to be told they need a website.
- 12-person team with 10+ years in the same market
- Platform built for agencies, not end-users
- Traffic quality over quantity—23K visits from local businesses
- Revenue stable, not scalable: $1M ARR with no funding
- Social presence across all platforms, but engagement likely minimal
The Anti-Startup Success Story
Marketpath proves you don't need to scale to win—you just need to own your niche so completely that growth becomes optional.
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Website Design | Web Development | SEO | Marketpath CMS | Fishers, Indianapolis, Carmel
Marketpath, located in Fishers, IN (Indianapolis), provides quality website solutions including web design, development, SEO, and a content management platform.
Website Design | Web Development | SEO | Marketpath CMS | Fishers, Indianapolis, Carmel
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About marketpath.com
Marketpath, located in Fishers, IN (Indianapolis), provides quality website solutions including web design, development, SEO, and a content management platform.
Company Overview
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Technology Stack
marketpath.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Customer Support
Zendesk
E-commerce & Payments
OpenCart
Traffic & Audience
marketpath.com receives approximately 23.1K monthly visitors and ranks #1,300,731 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 2:01 on the site.
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This page provides publicly available information about marketpath.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit marketpath.com directly at https://marketpath.com.