While everyone chases SaaS valuations, Marlite quietly builds a $37.9M empire on the walls of commercial interiors. They don't sell software—they sell durable, decorative FRP panels that protect high-traffic spaces, and they're doing it with 118 employees and 60k monthly visitors.

"Marlite isn't selling wall panels—they're selling brandable, durable infrastructure that happens to look good."

The tech stack tells a story of pragmatic modernization. jQuery still runs the show (likely legacy code), but they've layered on Redux, Tailwind CSS, and Bootstrap. It's not bleeding edge, but it's stable and maintainable. For a heavy industry company, this is smart—prioritize reliability over innovation for its own sake. Their social presence is professional but not aggressive, focusing on LinkedIn and industry channels rather than consumer platforms.

• Specification-driven sales: High-intent keywords like 'marlite symmetrix' (300 monthly) show buyers know exactly what they want
• Enterprise-ready: 118 employees and $38M revenue suggests deep relationships with commercial contractors and architects
• Digital print moat: Integration of custom printing creates stickiness beyond commodity FRP panels
• Traffic efficiency: 56% organic means they're not burning cash on paid ads to acquire commercial leads