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Mawingu: Kenya's Internet Disruptor
A $56M revenue startup selling unlimited internet for $20/month.
In a market dominated by telecom giants, Mawingu is quietly building a massive, profitable internet empire in rural Kenya. Their formula? Ultra-cheap, unlimited connectivity that turns data scarcity into digital abundance.
"Mawingu isn't just selling bandwidth; they are selling the internet as a utility, priced lower than a daily commute."
The Rural Bet
While global tech chases 5G metropolises, Mawingu dominates the 'undefined' markets—capturing 94.2% of their traffic from underserved regions. They bypass the crowded Nairobi battlefields to capture the long tail of the digital economy.
Search Monopoly
Their organic search strategy is a masterclass in brand dominance. With 480 monthly searches for 'mawingu' and 3,680 for 'self care portal', they own the user journey. They aren't just acquiring users; they are the destination.
The tech stack reveals a pragmatic approach. Built on jQuery, Bootstrap, and Tailwind CSS, it’s functional rather than flashy. They prioritize utility over hype, using DoubleClick Floodlight and Google Ads to track conversions efficiently in a low-bandwidth environment.
- Revenue Efficiency: Generating $254k revenue per employee.
- Traffic Quality: 36% direct traffic indicates high brand recall and repeat usage.
- Market Fit: The 'Selfcare Mawingu' keyword cluster suggests a sticky, subscription-based user base.
The Silent Giant
Mawingu proves that in emerging markets, infrastructure beats innovation. They don't need to be 'disruptive'—they just need to be available.
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Mawingu
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About mawingu.co
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Technology Stack
mawingu.co uses 15 technologies across their website including UserWay, Vimeo, reCAPTCHA, and more.
Accessibility
UserWay
Video
Vimeo
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
mawingu.co receives approximately 13.7K monthly visitors and ranks #1,083,954 globally. The website has a bounce rate of 28% with visitors viewing an average of 8.3 pages per visit. Users spend an average of 4:59 on the site.
The majority of mawingu.co's traffic comes from undefined, .
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This page provides publicly available information about mawingu.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mawingu.co directly at https://mawingu.co.