mcgean.com
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The Heavy Industry Dark Horse
How McGean quietly moves $35M in chemistry while competitors chase scale
In a world obsessed with SaaS valuations and viral growth, McGean is the industrial chemist that moves entire industries—literally. With 119 employees generating $35M in revenue, this isn't a tech unicorn; it's a chemical backbone for aviation, mining, and heavy manufacturing.
"They don't sell software—they sell the chemistry that makes the software's hardware possible."
The Invisible Backbone
McGean's domain authority isn't built on flashy marketing—it's built on chromium compounds that keep aircraft flying and mines operating. Their top keywords reveal the strategy: 'chromium iii sulfate' (800 monthly volume) and 'chrome alum' (750 monthly volume) aren't consumer products; they're industrial necessities with zero competition from digital natives.
Traffic That Defies Logic
5,899 monthly visits with 42% direct traffic is a telling metric. This isn't SEO gaming—it's engineers bookmarking a supplier. When 1 in 3 visitors comes directly, you've become the default solution. The 33% organic traffic from searches like 'chromium phosphate' (370 monthly volume) proves they own niche chemistry verticals.
The tech stack is telling: jQuery, Bootstrap, and Google Analytics—no React, no headless CMS, no growth hacking. This is a company that invests in chemistry, not frontend frameworks. The absence of social profiles and Trustpilot reviews speaks volumes: they don't need customer validation because their buyers are procurement departments, not Instagram influencers.
- Revenue per employee: ~$294K (exceptional for chemical manufacturing)
- Zero digital footprint in traditional social channels
- Top keywords have commercial intent, not informational
- Global rank #3,134,181 suggests they're not playing the SEO game
The $35M Question: Why Aren't They Bigger?
McGean proves that in heavy industry, depth beats breadth. They don't need 10M visitors—they need the right 5,899. For founders and investors, this is a masterclass in owning a niche so completely that scale becomes irrelevant.
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Moving Industries Through Chemistry - McGean
Moving Industries Through Chemistry
At McGean, our expertise covers batch chemical reaction processing, the creation of formulated products, and the blending of liquids and solids.
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About mcgean.com
Moving Industries Through Chemistry
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Technology Stack
mcgean.com uses 18 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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mcgean.com receives approximately 5.9K monthly visitors and ranks #3,134,181 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 5:30 on the site.
The majority of mcgean.com's traffic comes from .
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