medscape.com
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Medscape: The Invisible Giant of Medical Education
How a 1995 relic dominates physician workflows with 8.7M monthly visits
While Silicon Valley chases AI scribes and consumer wellness apps, Medscape quietly commands the attention of millions of physicians daily. This isn't a startup disrupting healthcare—it's the entrenched infrastructure that doctors actually use.
"Medscape's real product isn't news—it's the drug interaction checker that became non-negotiable in clinical practice."
The Workflow Monopoly
With 47% direct traffic, Medscape isn't discovered—it's bookmarked. Physicians don't 'search' for Medscape; they start their day there. The drug interaction checker alone drives 30,240 monthly searches, making it more essential than most clinical decision support tools. This is habit formation at scale, not viral growth.
The SEO Fortress
Nearly 19 million backlinks create a defensive moat that no startup can replicate organically. While competitors burn cash on ads, Medscape owns the semantic space around 'medication interaction checker' (5,990 monthly searches) and 'height percentile calculator' (15,730 searches). Their content strategy is a land grab for every clinical query.
The paradox is striking: a 1.7-star Trustpilot rating from 20 reviews suggests user frustration, yet 8.7M monthly visits prove indispensable utility. This disconnect reveals the truth—Medscape isn't loved, it's needed. The platform's value isn't in delightful UX, but in being the default source when clinical decisions can't wait.
- Direct traffic equals search traffic (47% each)—a rare, powerful signal of brand authority
- The drug interaction checker is their Trojan horse: high utility, low competition, perfect for habit formation
- Top 7.5K global rank with only 891 employees suggests extreme efficiency per employee
The Unsexy Moat
Medscape proves that in healthcare, utility beats delight. While others chase patient engagement, they own the physician's screen time—and that's where the real healthcare decisions happen.
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5 keywordsHow is Medscape's SEO?
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Latest Medical News, Clinical Trials, Guidelines - Today on Medscape
Today on Medscape : Get the latest medical news, clinical trial coverage, drug updates, journal articles, CME activities & more on Medscape. A free resource for physicians.
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Reviews (18)
Great
Great, I got every updates in time.
getting CEUs is a huge pain in the rear--Medscape makes it easier
Thank you, thank you thank you! It's so easy to go online, read articles, learn something in the process and take tests to gain CEUs. In PA, we need 30 credit hours every 2 years, so Medscape makes that totally do-able and for that I am really grateful.
Nice
It`s a niсe service which provides latest information- very convenient and easy to use!
Impossible to create an account
I tried to read one article and they force me to create an account. I try to create an account and NOW you’re telling me something went wrong?! BS! This website makes it a nightmare to try and even ATTEMPT to create an account. No thanks. I’ll stick to WebMD.
The title "Caffeine Linked to Chronic Disease" is false and misleading.
Today's article is particularly disturbing. The title - "Caffeine Linked to Chronic Disease" - gives a completely false impression. It misleads the reader and gives an inaccurate impression about what (if anything) the article actually says. I would be ashamed to have my name linked to such a title or article. Medscape needs to do better.
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About medscape.com
Today on Medscape : Get the latest medical news, clinical trial coverage, drug updates, journal articles, CME activities & more on Medscape. A free resource for physicians.
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medscape.com uses 17 technologies across their website including HSTS, Cloudflare, OneTrust, and more.
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Traffic & Audience
medscape.com receives approximately 8.7M monthly visitors and ranks #7,566 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:03 on the site.
The majority of medscape.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about medscape.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit medscape.com directly at https://medscape.com.