meetup.com
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Meetup.com: The $300M Social Network That Quietly Owns Real Life
12M monthly visits, 66% direct traffic, and a 1.1-star rating. The paradox of a massive, beloved, yet hated platform.
In an era of algorithmic feeds and digital isolation, Meetup.com remains a stubbornly physical anomaly. It's a platform that doesn't just connect people online—it forces them to meet in real life. Yet beneath its 12M monthly visits lies a story of brutal retention, viral loyalty, and a business model that thrives on community pain.
"Meetup is the only social network where a 1-star review is a badge of honor. It proves you actually showed up."
The Direct Traffic Paradox
With 66% direct traffic (vs. just 28% organic), Meetup has achieved something most platforms dream of: brand supremacy. Users don't search for 'social clubs'—they type 'meetup.com'. This isn't SEO mastery; it's habit formation. The platform has become the default verb for real-world connection, yet this loyalty masks a critical vulnerability: new user acquisition is stagnant, relying on brand recognition rather than discovery.
The $18M Funding Mirage
Meetup's $18.3M funding seems impossibly low for a $316M revenue company. This isn't a bootstrapped startup—it's a cash cow that has been profitable for years. The low funding signals a mature, self-sustaining business model: organizers pay to host, attendees pay to join, and the platform takes a cut. It's a rare example of a consumer social network that monetizes transactions, not attention.
The Trustpilot rating of 1.1/5 from 617 reviews reveals the platform's brutal truth: Meetup doesn't optimize for user happiness—it optimizes for attendance. Cancellations, no-shows, and fee disputes are features, not bugs, of a platform that bridges the digital-physical gap. The negative sentiment is the price of real-world coordination.
- 66% direct traffic proves brand dominance, not SEO savvy
- 1.1-star rating correlates with real-world friction, not product failure
- $316M revenue from a $18M funding round signals mature profitability
- Top keyword 'meetup' (339K monthly searches) is a category-defining moat
Meetup is a utility, not a social network
It wins by solving a primal need: finding your people in real life. The 1-star reviews aren't a bug—they're proof the platform is working.
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5 keywordsHow is Meetup's SEO?
Open Graph Image
https://secure.meetupstatic.com/next/images/shared/meetup-flyer.png
Meta Tags
Meetup | Find Local Groups, Events, and Activities Near You
Find Meetup events, join groups, or start your own. Make new friends and connect with like-minded people. Meet people near you who share your interests.
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Reviews (20)
Dont take the free trial..
Dont take the free trial..
Don't subscribe even for trials
Don't subscribe even for trials, once you cancel, they'll still keep you subscribed and charge you for months until you realize. Total scam.
Drugged and SA'd Meetup did Nothing
I got drugged at a meetup event and was later sexually assaulted. I told meetup and they did nothing. He still attends meetups like nothing happened, I barely leave my house. I was on the site for years as a organizer and attendee. I was very active. But no longer. My story is on medium called Why Aren't We Talking About Meetup?
Used to be better
Used to be better. Now it's dreadful
DON'T PAY FOR THEIR SERVICE!
DON'T PAY FOR THEIR SERVICE! I paid for 6 month, managed to create a group, 2 days later I logged in and it said I'm not a member anymore. My group is gone too! I contacted them via app, but never get a reply. $150USD gone!
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About meetup.com
Find Meetup events, join groups, or start your own. Make new friends and connect with like-minded people. Meet people near you who share your interests.
Company Overview
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Technology Stack
meetup.com uses 14 technologies across their website including Google Fonts, HSTS, Sentry, and more.
Fonts
Google Fonts
Security
HSTS
Error Tracking
Sentry
Privacy & Consent
OneTrust
Advertising
Facebook Pixel
E-commerce & Payments
Stripe
Traffic & Audience
meetup.com receives approximately 12.2M monthly visitors and ranks #3,660 globally. The website has a bounce rate of 33% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 3:47 on the site.
The majority of meetup.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about meetup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit meetup.com directly at https://meetup.com.