megt.com.au
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MEGT: The $250M Apprenticeship Powerhouse
How a non-profit scales workforce solutions across Australia
While tech unicorns chase valuations, MEGT operates a $250.7M business solving a fundamental economic problem: the skills gap. They don't just place apprentices; they build the workforce that builds Australia.
"MEGT isn't a tech company playing at recruitment—they're a recruitment engine that happens to use technology."
The Trust Paradox
With a single Trustpilot review (3.2/5), MEGT's digital reputation appears fragile. Yet they command 42,000 monthly visits and $250M in revenue. This reveals a classic B2B truth: when you own the employer relationships, individual user reviews matter less than institutional trust. Their traffic (40% direct) proves employers come back, not just searchers.
The SEO Moat
Their keyword strategy is brutally specific. They rank for 'air conditioning and refrigeration certificate megt' (130 searches) and 'megt apprentice online portal' (210 searches). This isn't broad brand play—it's capturing intent at the exact moment employers and apprentices need them. The 51% organic traffic share suggests they've built a content engine that outlasts paid campaigns.
The tech stack tells a story of pragmatism over innovation. jQuery and Bootstrap remain core—this isn't a team chasing shiny objects. They use Zendesk for support, Google Analytics for tracking, and LinkedIn Insight Tag for B2B targeting. It's a stack built for reliability, not flash. For a non-profit serving critical workforce needs, uptime beats innovation.
- They lead with 'From building homes to powering cities'—connecting abstract training to tangible outcomes
- Their 'Strengthen your lineup' headline targets business owners, not job seekers, flipping the typical recruitment model
- Local presence matters: specific officers for Townsville and Mt Isa show deep regional commitment
The Unsexy Infrastructure Play
While everyone chases AI startups, MEGT quietly builds the skilled workforce those startups will need. Their $250M revenue isn't built on disruption—it's built on being the reliable backbone of Australian industry. For investors and founders, the lesson is clear: infrastructure businesses outlast hype cycles.
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MEGT – Apprenticeships, Traineeships, Recruitment
Find apprenticeships, traineeships, and recruitment services with MEGT, Australia’s trusted provider. Explore tailored workforce solutions for success.
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Reviews (1)
Dubious 'charity' grift machine
From first hand interaction and observing feedback on this 'charity' it looks like a dysfunctional grift machine leaching off taxpayer money. The annual report with ACNC notes they took over $91 million dollars of government funding in 2024. This indicates the ten key management staff earned on average $380k each that year. The 581 full time equivalent employees earned on average $178k each that year. That is a huge amount of money for what appears to be an extremely dubious service. As far as I can see there is also no public report on performance, so nobody can actually see the results of that taxpayer money being spent, which is also highly dubious.
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About megt.com.au
Find apprenticeships, traineeships, and recruitment services with MEGT, Australia’s trusted provider. Explore tailored workforce solutions for success.
Company Overview
megt.com.au Social Media
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Technology Stack
megt.com.au uses 22 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Drupal
Advertising
Microsoft Ads, Snapchat Pixel, Twitter Pixel, LinkedIn Insight Tag +2 more
Customer Support
Zendesk
Traffic & Audience
megt.com.au receives approximately 42.1K monthly visitors and ranks #660,179 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:42 on the site.
The majority of megt.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about megt.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit megt.com.au directly at https://megt.com.au.