meteora.co
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Meteora: The DSP for the Rest of Us
Unpacking the quiet adtech player that's making programmatic accessible
While the adtech giants battle for enterprise budgets with impenetrable platforms, Meteora is quietly building a $4.5M business by doing one thing differently: simplicity. This isn't another DSP promising the moon—it's a tool designed for teams tired of fighting their own software.
"Meteora's 1,169 monthly visits on $4.5M revenue proves they don't need scale—they need sales."
The Real Customer Story
Meteora's customer isn't a FAANG ad ops team—it's the mid-market agency drowning in The Trade Desk's complexity. With only 35 employees serving a $4.5M revenue stream, they're averaging $128K per head. That's not a SaaS product; that's a high-touch service business disguised as software. The VP of Operations and Senior Account Manager aren't accidental hires—they're the product.
The Traffic Paradox
Here's the tell: 1,169 monthly visits to a live DSP. That's not a typo. Either their SEO is catastrophically broken, or they've discovered that programmatic DSPs don't win on inbound—they win on relationships. 38% direct traffic means their customers literally type 'meteora.co' into their browser. That's not discovery; that's retention. The 48K monthly searches for 'meteora' are likely cannibalized by the Linkin Park album, making their brand a liability in search but a moat in memory.
Their tech stack reveals the story: WordPress and PHP in 2024. Not React, not Next.js, not a modern SPA. This is a team that ships features, not resumes. jQuery, Bootstrap, and Tailwind CSS working side-by-side says 'we built this to work, not to impress Hacker News.' When you see Owl Carousel and Font Awesome, you're not looking at a unicorn—you're looking at a pragmatic tool that solved a real problem and stopped there.
- Revenue-per-employee of $128K suggests high-touch onboarding and support
- 38% direct traffic indicates a sticky, referral-driven customer base
- Tech stack screams 'product over polish'—WordPress + jQuery in adtech is a statement
The Quiet Billion-Dollar Playbook
Meteora proves you don't need to be the biggest DSP—just the one your customers can actually use.
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Meteora – DSP made simple
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About meteora.co
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Technology Stack
meteora.co uses 10 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Web Standards
RSS
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Owl Carousel, core-js, jQuery
Traffic & Audience
meteora.co receives approximately 1.2K monthly visitors and ranks #13,601,898 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of meteora.co's traffic comes from undefined, .
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