retargeting.biz
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The SMB Marketing Automation Playbook
How retargeting.biz targets the underserved mid-market with an all-in-one platform
In a world dominated by enterprise behemoths like HubSpot and Salesforce, retargeting.biz has carved a niche by betting everything on the mid-market. With just 36 employees generating $4M in revenue, they're proving that focused automation beats feature bloat.
"They're not trying to be everything to everyone. They're building a Swiss Army knife for SMB marketers who've outgrown Mailchimp but aren't ready for enterprise complexity."
The Traffic Paradox
Here's the contradiction: they rank #6.5M globally with only 2,483 monthly visits, yet 43% comes from organic search. This suggests they're not playing the SEO volume game. Instead, they're capturing high-intent, niche searches like 'rtg biz' (50 monthly volume) where they likely convert at premium rates. Their direct traffic at 35% signals strong brand recall—a rare feat for a company at this scale.
The Keyword Strategy
Their keyword portfolio reveals a brilliant arbitrage. While 'retargeting' has 14,510 monthly searches and 'biz' has 41,510, they don't need to rank #1 to win. They target the intersection: 'rtg biz' and 'retargetting' (960 monthly volume). These are users past the awareness stage, ready to evaluate solutions. It's a classic blue-ocean strategy in a red-ocean market.
The tech stack tells another story. They're built on jQuery and Bootstrap—technologies enterprise vendors have abandoned for React/Vue. This isn't technical debt; it's a strategic choice. jQuery/Bootstrap loads faster, costs less to maintain, and works reliably on older systems—exactly what their SMB customers need. They're not chasing tech trends; they're solving business problems.
- Revenue per employee: $111K—healthy for an SMB-focused SaaS
- 43% organic traffic suggests strong product-market fit in niche queries
- 35% direct traffic indicates decent brand recall despite low volume
- All-in-one positioning targets the 'too big for tools, too small for platforms' gap
The Mid-Market Sweet Spot
They're building the Shopify for marketing automation—simple, affordable, and comprehensive enough to replace 3-5 tools. The real question isn't whether they can scale, but whether they'll stay niche or expand upward.
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Retargeting.biz: Ecommerce All-in-One Marketing Automation
Marketing automation has never been easier. The all-in-one automation platform that covers all your online marketing channels in one affordable tool.
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About retargeting.biz
Marketing automation has never been easier. The all-in-one automation platform that covers all your online marketing channels in one affordable tool.
Company Overview
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Technology Stack
retargeting.biz uses 24 technologies across their website including Google Fonts, reCAPTCHA, Ruby on Rails, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Backend Frameworks
Ruby on Rails
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Privacy & Consent
Cookiebot
Traffic & Audience
retargeting.biz receives approximately 2.5K monthly visitors and ranks #6,552,992 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:06 on the site.
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