In an industry obsessed with billion-dollar valuations and hyper-casual viral hits, Midoki represents a different breed of success. This UK-based studio operates quietly, focusing on deep, narrative-rich mobile games that prioritize player retention over fleeting trends.

"Midoki isn't chasing the next trend; they are building a sustainable business on the back of 'Knighthood.'"

With a lean team of 31, Midoki punches above its weight class. A $5M revenue run rate implies approximately $161k in revenue per employee—a healthy efficiency metric for a studio that doesn't rely on aggressive UA (User Acquisition) campaigns, as evidenced by their low direct traffic (22%).

• Niche Dominance: They own the 'Knighthood' keyword, a strong moat for a mid-sized studio.
• Visual Storytelling: Their tech stack includes Vimeo, suggesting a focus on high-quality cinematic content and trailers rather than flashy web interactions.
• Lean Operations: 31 employees generating $5M suggests a highly efficient, product-focused team structure.