midori.eu
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Midori: The B2B Food Tech Powerhouse You Haven't Heard Of
A €10M revenue company quietly dominating corporate catering with 65 employees
While most food tech startups chase consumer trends, Midori built a €10M business by feeding Europe's workforce. This isn't another meal kit service—it's a corporate catering engine with 65 employees and 100% traffic from 'undefined' markets, suggesting deep regional dominance.
"Midori isn't selling food—they're selling workplace wellness as a service."
The Stealth Growth Pattern
With 1,579 monthly visits and a global rank of #8.9M, Midori appears small. But the data reveals a focused B2B play: 63% organic traffic suggests strong brand recall in specific corporate corridors. The 79,740 monthly searches for 'midori' indicate a brand that's become a verb in its niche—employees don't ask for 'catering,' they ask for 'Midori.'
The B2B Moat
Midori's true advantage isn't in traffic volume but in contract stickiness. Their headline—'Treat your clients and staff with healthy food delivered to your company'—reveals their dual-value proposition: they're not just feeding employees; they're helping companies impress clients. This transforms them from a commodity vendor to a strategic partner.
The tech stack tells a modern story: Tailwind CSS, DaisyUI, and PWA capabilities show they're building for speed and mobile-first corporate users. Unlike consumer food apps chasing Instagram aesthetics, Midori's stack prioritizes functionality—likely a dashboard for office managers to schedule, customize, and track bulk orders.
- €10M revenue with just 65 people = ~€157K revenue per employee (exceptional for food service)
- 79K monthly searches for 'midori' suggests brand dominance in specific regions
- 63% organic traffic indicates strong word-of-mouth in corporate networks
- PWA tech stack suggests focus on utility over flashy consumer features
The Silent Giant of Corporate Catering
Midori proves that in B2B, quiet dominance beats viral growth. €10M in revenue, 65 employees, and a brand so strong it's become a verb. The question isn't whether they'll scale—it's whether competitors can catch up before they own the European corporate lunch market.
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https://www.midori.eu/wp-content/uploads/2022/06/lunch-with-colleagues.jpg
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Connect people around good and healthy food - Midori
They Trust us What our clients say Customer satisfaction is a primary goal for our company. To that end, we are passionate about meeting and surpassing the expectations of our varied clientele. But don’t take our word for it, listen what our customers have to say.
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midori.eu uses 18 technologies across their website including HSTS, PHP, WordPress, and more.
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midori.eu receives approximately 1.6K monthly visitors and ranks #8,931,844 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:49 on the site.
The majority of midori.eu's traffic comes from .
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This page provides publicly available information about midori.eu. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit midori.eu directly at https://midori.eu.