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Milence: Charging Europe's Heavy Haul
How a 244-person startup is building the backbone of electric trucking
While EV cars get the headlines, the real electrification battle is happening on Europe's highways. Milence isn't building charging stations—they're constructing the critical infrastructure that will power the continent's freight network, one megawatt at a time.
"They're not selling chargers—they're selling the future of road transport, one pan-European network at a time."
The Silent Infrastructure Play
Milence operates in the jobs_and_career industry but functions as critical infrastructure. With 244 employees and $59M in revenue, they're scaling faster than most hardware startups. Their 49% organic search traffic reveals a sophisticated content strategy targeting fleet managers and logistics executives who search for 'how many charging points does Milence have currently'—a query volume of 120 monthly searches that shows real commercial intent.
The Data-Driven Growth Story
The traffic pattern tells a story: 36% direct traffic means strong brand recognition, while 49% organic suggests they're winning search for critical infrastructure questions. Their top keywords aren't generic—they're specific operational queries like 'how many ccs bays does Milence have currently across europe' (120 monthly searches). This isn't vanity traffic; it's decision-makers researching a €59M company's actual capacity.
The tech stack reveals their approach: Tailwind CSS and Bootstrap for rapid UI iteration, Vite for build speed, and PWA capabilities for field operations. They're using jQuery and Swiper—proven, reliable tools that prioritize stability over bleeding-edge experimentation. This is a company building for decades, not quarters.
- Pan-European charging network focus (not consumer EV)
- Heavy-duty transport specialization (niching down)
- 244 employees with specialized roles like 'Head Software Engineering' and 'Head Product'
- Sophisticated organic search strategy targeting commercial queries
- PWA-first approach for field operations and fleet management
They're Not Playing the Consumer EV Game
While others build charging stations for cars, Milence is constructing the backbone of Europe's electric freight network—a $59M bet that heavy-duty transport is where the real infrastructure opportunity lies.
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Charging the future of road transport - Milence
Charging the future of road transport
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About milence.com
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milence.com uses 17 technologies across their website including Vimeo, HSTS, Sentry, and more.
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milence.com receives approximately 10.0K monthly visitors and ranks #2,370,021 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:05 on the site.
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