mill.com
Get leads like Mill — and thousands more
Build targeted lists by tech stack, traffic, and more
The Odorless Food Recycler: Mill's Kitchen Revolution
How a 364-person team is turning kitchen waste into a $97M revenue stream
While most smart home devices promise convenience, Mill is tackling a far more visceral problem: the stench of rotting food. Their pitch is deceptively simple—stop throwing away scraps and start turning them into resources for the Earth. It’s a hardware play disguised as a lifestyle upgrade, and with 218K monthly visits, it’s clearly resonating.
"Mill isn't selling a trash can; they're selling the absence of one. The real product is the elimination of guilt."
The Silent Conversion Engine
Mill's traffic profile reveals a sophisticated brand strategy. With 53% direct traffic and only 32% organic, they've built a brand that people seek out by name. The top keyword isn't even 'food recycler'—it's simply 'mill' (43K monthly searches). This indicates strong word-of-mouth and repeat customers, a holy grail for hardware startups battling commoditization.
The Niche-to-Mass Playbook
Starting with 'mill composter' (2.4K searches) and expanding to 'mill trash can' (720 searches), they're gradually mainstreaming the concept. The 218K monthly visits suggest they're capturing early adopters and eco-conscious homeowners, but the real test will be scaling beyond the 'undefined' traffic source that dominates their analytics.
The product narrative is compelling: 'Keep filling it for weeks.' This isn't about daily disposal—it's about eliminating the mental load of trash management. Their headline hierarchy tells a story: from 'as seen in' (social proof) to 'works overnight' (convenience) to 'feed farms or gardens' (purpose). It's a masterclass in emotional positioning.
- Hardware-as-a-service model: Recurring revenue from a physical product
- Brand-first strategy: 'Mill' outranks 'food recycler' 10:1
- Trustpilot rating: 3.2/5 (low review count suggests early stage)
- Tech stack: Modern web stack with PWA for app-like experience
The Verdict: A Hardware Trojan Horse
Mill is building a recurring revenue model on a one-time purchase—a bet that convenience will drive ecosystem lock-in
What tech stack does Mill use?
How much traffic does Mill get?
Traffic & Engagement
Traffic Sources
Where is Mill's audience located?
What keywords does Mill rank for?
5 keywordsHow is Mill's SEO?
Open Graph Image
https://a-us.storyblok.com/f/1019164/2000x1050/51eb1cccab/mill-og-image-the-odorless-effortless-food-recycler-october-2024.png
Meta Tags
Mill: The odorless, effortless food recycler
Mill is the smartest device in your kitchen. Mill turns would-be food waste into resources for the Earth. Keep filling it for weeks.
H1 Tags
What is Mill's revenue?
Who works at Mill?
Loading leads...
What do customers think of Mill?
Mill
Activity & Engagement
Contact Information
Reviews (1)
You're not fixing the environment.
It's a $1,000 trash can that requires a subscription service. It breaks down and needs to be RMA'ed roughly every 6 months. Faulty units are replaced rather than repaired so you're actually contributing quite a bit to the landfill in spite of your attempts to go green. They say it uses as much electricity as your dishwasher but the key difference is that your dishwasher doesn't usually run for 18-20 hours a day. You will absolutely notice the massive spike in your electric bill if you actually use the thing regularly. Nobody's buying it so they're apparently attempting to pivot into commercial kitchens owned by massive conglomerates. Bear in mind that the entire appliance is just a paperweight if and when their servers go dark from lack of funding.
Frequently Asked Questions about Mill
What is Mill's Revenue?
What does Mill do?
How fast is Mill growing?
What technologies does Mill use?
Who are Mill's competitors?
What do customers think of Mill?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Mill?
Contact Information
What are Mill's key pages?
Export mill.com Data
Download the complete tech stack, analytics, leads, and company data for mill.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About mill.com
Mill is the smartest device in your kitchen. Mill turns would-be food waste into resources for the Earth. Keep filling it for weeks.
Company Overview
mill.com Key Pages
Contact mill.com
Phone Numbers
Technology Stack
mill.com uses 19 technologies across their website including HSTS, Storyblok, Vercel, and more.
Security
HSTS
CMS
Storyblok
Cloud & Hosting
Vercel
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel
Forms
Typeform
Analytics & Marketing
Datadog RUM, Segment, Hotjar, Google Tag Manager +1 more
Traffic & Audience
mill.com receives approximately 218.7K monthly visitors and ranks #182,273 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:04 on the site.
The majority of mill.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is mill.com?
What technologies does mill.com use?
How popular is mill.com?
Related Searches
This page provides publicly available information about mill.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mill.com directly at https://mill.com.