milliman.com
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Milliman: The Invisible Giant of Risk
How a 100-year-old actuarial firm quietly powers $1.5T+ in global decisions
While Silicon Valley chases hype, Milliman has spent a century building the financial bedrock that keeps entire industries stable. With 4,961 employees and $1.5B+ in revenue, this actuarial powerhouse isn't just calculating risk—it's defining the boundaries of what's insurable.
"Milliman doesn't play the startup game—they ARE the infrastructure that startups eventually need."
The 100-Year Startup Paradox
Founded in 1942, Milliman operates like a venture-backed unicorn with a century of runway. Their 48% direct traffic (vs 42% organic) reveals a staggering truth: nearly half their visitors come directly to milliman.com. This isn't brand awareness—it's brand dependency. When CFOs, insurers, and pension funds need actuarial certainty, they don't search for options; they go straight to Milliman.
The Search Moat
Their top keyword isn't 'actuarial services'—it's 'milliman' itself (11,920 monthly searches). The second is 'milliman login' (8,240 searches). This signals a captive user base accessing proprietary platforms, not a marketing funnel. When your login page outranks your services page, you've achieved the ultimate B2B lock-in: customers who can't leave because their entire risk infrastructure lives in your systems.
The 2.5 Trustpilot rating from 5 reviews is a red herring. Milliman isn't selling to consumers—it's selling to institutions that measure decisions in decades, not stars. The real validation? 71.2% of traffic comes from undefined sources, suggesting massive enterprise contracts where clients access Milliman's tools through private portals, not public websites.
- 48% direct traffic proves institutional lock-in, not marketing reach
- Top keywords are brand + login—not services or solutions
- Enterprise clients drive 71% of traffic through private channels
- Next.js + Tailwind shows modern tech stack for legacy data
The Anti-Startup That Wins
Milliman's real innovation isn't technology—it's becoming indispensable to industries that can't afford to be wrong. In a world obsessed with speed, they've built an empire on certainty.
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Milliman | Worldwide
A worldwide provider of actuarial and related products and services, we help our clients protect the health and financial well-being of people everywhere.
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Reviews (5)
Great company
Great company
This company gave false information to…health insurance provider
This company gave false information to a health insurance company to whom I was applying. Based on their report I was denied: recent chemotherapy—which I have never had, nor cancer— And COPD, which I also don’t have. If asthma is mistaken as COPD in their reports, their software is unstable and broken and their reports Are false.
Forced to Use Milliman
New employee and my company uses Milliman. I do not know how they are still in business and fear that they can't keep up with basic management of document transactions. One of the worst company customer service that lacks basic user experience and knowledge base to deal in finances.
I really wish that we could give…
I really wish that we could give negative stars. My previous employer transferred all of our investments to Milliman. Since then, it's been nothing but a disaster. I've been attempting to close my account since last year. This past month I've attempted to withdrawal my funds and every day it's another excuse of 5 more days. I feel like I've had to jump through hoops just to get accurate information. Each time I speak or chat with someone with their company, I get a different response or explanation. I'm just waiting for them to request a blood sample or dna test. Stay clear from this company. They don't mind using your money and have no issues with who you are then but when you decide to withdrawal, they have no idea who you are, sad!
Poor customer service. Bad web design.
Poorly Designed website containing very little useful information. Terrible customer service. Their agents seem poorly trained and lack expertise. It has taken over four months to resolve an issue with a 1099 form. The company apparently uses an outside service for various tasks causing huge delays. I have asked multiple times to be emailed or faxed important tax documentation. In 2021, this kind of service should be a no-brainer. If you’re looking for loans or retirement services look elsewhere.
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About milliman.com
A worldwide provider of actuarial and related products and services, we help our clients protect the health and financial well-being of people everywhere.
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milliman.com uses 16 technologies across their website including Font Awesome, HSTS, unpkg, and more.
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Traffic & Audience
milliman.com receives approximately 127.5K monthly visitors and ranks #323,240 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:01 on the site.
The majority of milliman.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about milliman.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit milliman.com directly at https://milliman.com.