mipodo.com
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Mipodo: The Spanish Utility That's Losing the Trust War
A 70-person startup with $28M revenue, but a 1.3-star rating on Trustpilot. What's going wrong?
In Spain's fiercely competitive energy market, Mipodo promises 'tarifas claras y sin permanencia'—but their Trustpilot score tells a different story. With 310 reviews averaging 1.3/5, this isn't just a pricing problem; it's a product experience crisis.
"Mipodo has cracked the code on customer acquisition but is failing spectacularly at retention."
The Acquisition Engine
Mipodo's traffic profile reveals a classic performance marketing play. With 60% organic search and 29% direct traffic, they're capturing intent around branded terms like 'podo' (2,690 monthly searches) and 'podo electricidad' (170). This suggests strong brand recall, but the low global rank (#817,754) indicates they're still a niche player in Spain's crowded energy market.
The Revenue Paradox
At $28.1M revenue with 70 employees, Mipodo generates ~$401K per employee—solid for a utility startup. But their 1.3-star rating suggests unsustainable unit economics. Customer acquisition costs in energy are notoriously high, and with poor reviews, churn must be brutal. The math doesn't work: you can't build a profitable utility business on one-time customers.
The product stack reveals their technical approach: jQuery, Swiper, and Tailwind CSS suggest a modern but lightweight frontend. Yet the user experience clearly isn't translating. Their client area at geoalternativa.es (a third-party platform) hints at integration challenges—common pain points for utilities trying to digitize legacy systems.
- Traffic is concentrated in Spain (top countries show undefined, likely ES), indicating domestic focus
- Blog content around 'pelicula sobre el uso de la energia' suggests educational content marketing
- Social presence is active but engagement likely low given review scores
The Trust Gap Is Their Biggest Risk
In utilities, trust is currency. Mipodo's 1.3-star rating isn't just a metric—it's a business model threatening their $28M revenue. They've built the acquisition engine but broken the retention loop.
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Open Graph Image
https://cdn.prod.website-files.com/67a0b7c7b749ffb5278fd99b/68356ff3599e10021bd3f6aa_home.jpg
Meta Tags
Tu Compañía de Luz y Gas | Podo
Luz y gas para ahorrar con tarifas claras y sin permanencia. Contrata online y gestiona todo desde tu área cliente.
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Podo Luz y Gas
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Reviews (2)
Podo are simply hilarious
Podo are simply hilarious I was billed twice every month and only recovered the money when I retained a lawyer to represent me. Podo should be investigated by the Spanish regulator, it is a business with no shame or moral compass. Avoid at all costs. Podo are also shutting down reviews on Trustpilot claiming they are defamatory. Hilariously funny that a company who take money to which they are not entitled, think that complaints about their behaviour is unjustified. There are literally hundreds of reviews of their shameful price gouging. Avoid at all costs.
I was billed twice every month…
I was billed twice every month and only recovered the money when I retained a lawyer to represent me. Podo should be investigated by the Spanish regulator, it is a business with no shame or moral compass. Avoid at all costs. Podo are also shutting down reviews on Trustpilot claiming they are defamatory. Hilariously funny that a company who take money to which they are not entitled, think that complaints about their behaviour is unjustified. There are literally hundreds of reviews of their shameful price gouging. Avoid at all costs. I see that Podo have now replied to my review, and I look forward to hearing from them shortly. But I won’t hold my breath, as Podo never reply to anything unless forced to by lawyers. I contacted Podo repeatedly when they took thousands of of € from my bank account which they were not entitled to. They completely ignored me, and I was forced to resort to a Spanish lawyer to force Podo into action. Podo are a disgraceful company, who rip of consumers shamelessly. I am surprised they have any customers at all. Avoid Podo at all costs.
Hello John, we want you to know that we are actively working on this issue to understand what happened and to resolve the situation as soon as possible. We hope to bring you good news very soon. Best regards.
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About mipodo.com
Luz y gas para ahorrar con tarifas claras y sin permanencia. Contrata online y gestiona todo desde tu área cliente.
Company Overview
mipodo.com Social Media
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Phone Numbers
Technology Stack
mipodo.com uses 26 technologies across their website including Font Awesome, Google Fonts, HSTS, Webflow, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Webflow, WordPress
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, Google Ads +1 more
Traffic & Audience
mipodo.com receives approximately 40.8K monthly visitors and ranks #817,754 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:36 on the site.
The majority of mipodo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mipodo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mipodo.com directly at https://mipodo.com.