mirealsource.com
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The MLS Powerhouse You've Overlooked
A $2.2M revenue engine quietly dominating Midwest real estate tech
In a world obsessed with flashy PropTech unicorns, MiRealSource operates in the shadows of the MLS infrastructure—where the real money moves. With just 22 employees generating $2.2M in revenue, they're not just a tool provider; they're the invisible backbone of real estate transactions across their region.
"They don't need 100 employees to dominate—22 people and a $2.2M revenue machine prove that in real estate tech, infrastructure beats flash every time."
The Agent Lock-In Strategy
MiRealSource isn't chasing viral growth; they're building unbreakable workflows. With 72% of traffic coming directly to their site, they've achieved what most SaaS companies dream of: agents don't just use their platform—they bookmark it, live in it, and depend on it daily. The 'Paragon MLS Login' keyword alone pulls 1,740 monthly searches, showing how deeply embedded they are in agent workflows.
The Revenue-per-Employee Playbook
At $100K revenue per employee, MiRealSource outperforms many tech startups. This isn't a scaling nightmare—it's a precision operation. While others chase 10x growth with 100x burn, they're quietly building a sustainable business that doesn't need venture capital to survive. Their tech stack (jQuery, Bootstrap, PHP) might seem dated, but it works reliably for their audience.
The real insight here is in their traffic composition. Unlike modern SaaS companies that rely heavily on SEO and content marketing, MiRealSource's 72% direct traffic suggests something more valuable: habit formation. When agents search for 'house for sale tuttle rd mason mi' or 'domii safety app,' they're not discovering new tools—they're accessing an ecosystem they already know.
- Infrastructure-first approach over feature chasing
- Deep workflow integration creates natural moats
- Midwest market dominance with minimal marketing spend
- Sustainable unit economics without VC dependency
The Unsexy Empire
While others chase disruption, MiRealSource owns the infrastructure that makes real estate transactions possible. They're not a startup—they're a utility.
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MiRealSource - Providing the Tools for Success in Real Estate
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About mirealsource.com
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Technology Stack
mirealsource.com uses 9 technologies across their website including UserWay, Font Awesome, Google Fonts, PHP, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Owl Carousel, jQuery
Traffic & Audience
mirealsource.com receives approximately 13.9K monthly visitors and ranks #2,085,782 globally. The website has a bounce rate of 73% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:03 on the site.
The majority of mirealsource.com's traffic comes from .
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