miva.com
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Miva: The Unsung Giant of Ecommerce
How a 137-person team built a $20M revenue engine serving industrial giants
While Shopify and BigCommerce chase the DTC spotlight, Miva quietly powers the backends of industrial suppliers, auto parts sellers, and complex B2B merchants. This isn't a platform for selling t-shirts—it's infrastructure for businesses with 10,000+ SKUs and intricate logistics.
"Miva doesn't sell software—it sells survival for merchants who can't afford platform complexity."
The Niche That Prints Money
Miva's 45% organic search traffic reveals a critical insight: their customers aren't browsing—they're searching for specific solutions. Keywords like 'miva batch reports' (180 monthly searches) and 'miva order void' (170 monthly searches) show users solving immediate operational problems, not exploring new platforms. This is a retention engine, not a discovery platform.
The Growth Story You're Missing
With $18M in funding and 137 employees, Miva achieves $145K revenue per employee—exceptional for a SaaS company. Their 46,359 monthly visits generate this revenue through a high-intent, low-volume funnel. The real story isn't traffic growth; it's transaction value. Each visitor is likely a wholesale buyer or operations manager, not a casual browser.
The tech stack reveals their modernization journey: Tailwind CSS, Vite, and PWA capabilities show they're not resting on legacy code. Yet jQuery remains, a testament to their commitment to backward compatibility for established merchants. This duality—modern frontend with legacy support—defines their value proposition: evolve without breaking.
- Serves complex B2B catalogs with 10,000+ SKUs
- Revenue per employee ($145K) rivals enterprise SaaS leaders
- 45% organic traffic proves strong SEO for transactional queries
- Technical stack balances modern tools with legacy stability
The Quiet Monopoly Play
Miva isn't competing with Shopify—they're building a moat in verticals where complexity is a feature, not a bug. For investors and founders, this is a masterclass in profitable niche dominance.
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Miva Ecommerce Platform
Flexible ecommerce software for large product lines. Miva's secure shopping cart platform helps auto parts sellers, industrial suppliers & more thrive online.
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About miva.com
Flexible ecommerce software for large product lines. Miva's secure shopping cart platform helps auto parts sellers, industrial suppliers & more thrive online.
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miva.com uses 20 technologies across their website including Font Awesome, Amazon Web Services, Cloudflare, CookieYes, and more.
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Traffic & Audience
miva.com receives approximately 46.4K monthly visitors and ranks #671,615 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:18 on the site.
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