mlslistings.com
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MLSListings: California's Real Estate Data Behemoth
How a 71-person team commands 584K monthly visits and 800K backlinks
In a market saturated with Zillow clones and generic listing aggregators, MLSListings operates as a silent giant. With just 71 employees, this California-focused MLS platform pulls in nearly 600,000 monthly visits, proving that deep vertical dominance beats broad horizontal sprawl every time.
"They don't chase the entire US market—they own California's real estate data ecosystem with surgical precision."
The Silent Traffic Juggernaut
With 72% of traffic coming directly to the site, MLSListings has achieved what most SaaS companies dream of: a loyal, returning user base. This isn't accidental traffic—it's real estate professionals and serious buyers who know exactly where to go. The 21% organic search share suggests they're not relying on SEO hacks; they're the destination, not a detour.
The Tech Stack Paradox
Their tech stack tells a story of pragmatism over trend-chasing. jQuery and Bootstrap (not React/Vue) power the core experience, while Tailwind CSS and DaisyUI handle modern UI needs. They're using OpenCart for e-commerce and Zendesk for support—classic, battle-tested tools. This isn't a startup chasing the latest framework; it's an enterprise that values stability and speed over tech novelty.
The leadership team is concentrated in the Bay Area (San Jose), with Dave Wetzel pulling double duty as both CEO and CTO—a rare structure that suggests deep technical oversight at the highest level. This isn't a company where product decisions get lost in translation between business and engineering.
- 71 employees generating $7.8M in revenue (~$110K per employee)
- 800K+ backlinks from real estate professionals and local sites
- 72% direct traffic indicates strong brand recognition
- California-only focus creates geographic moat
The California Moat is Real
While others chase scale, MLSListings owns a $7.8M slice of the most valuable real estate market in America
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Mobile - California Real Estate & Homes for Sale | MLSListings.com | MLSListings
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About mlslistings.com
Search the most up to date collection of homes, condos, land and more on mlslistings.com.
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mlslistings.com uses 18 technologies across their website including Google Maps, Font Awesome, Adobe Fonts, PHP, and more.
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Google Maps
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Typeform
Traffic & Audience
mlslistings.com receives approximately 584.5K monthly visitors and ranks #48,607 globally. The website has a bounce rate of 24% with visitors viewing an average of 15.9 pages per visit. Users spend an average of 9:05 on the site.
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