mobeforlife.com
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MOBE: The $176M Health Data Play
Uncovering the B2B health analytics company quietly dominating medication management.
While everyone chases the latest consumer wellness app, MOBE has built a $176.2M revenue engine by targeting the real money: employer healthcare claims. They aren't selling hope; they're selling hard data on medication optimization.
"MOBE isn't in the business of making people 'feel' better—they are in the business of making corporate balance sheets look better."
The B2B Trojan Horse
MOBE targets the 'Whole-Person Health' angle, but the revenue driver is strictly B2B. By selling directly to employers, they bypass the notoriously difficult consumer health monetization model. Their client list likely includes major self-insured employers looking to slash claims costs on high-ticket items like chronic disease management.
The 'Mobe' Brand Moat
With 2,800 monthly searches for 'mobe' and a 522-person team, they have achieved significant brand recognition in a fragmented market. However, their reliance on broad terms like 'health' (121k volume) suggests they are fighting an SEO battle against giants, forcing them to rely heavily on direct sales and partnerships.
The company's tech stack reveals a sophisticated marketing operation—Google Analytics, Clarity, and multiple ad pixels indicate a heavy focus on conversion optimization. They aren't just a health service; they are a data-driven acquisition machine. The leadership team, led by Mike Ott and anchored by founder Mark Evenstad, brings a mix of healthcare and commercial expertise essential for navigating corporate procurement cycles.
- Core Product: Medication management + health coaching to reduce claims.
- Traffic Source: Surprisingly balanced split between organic (41%) and direct (41%).
- Market Position: Niche B2B health analytics, avoiding the crowded consumer space.
The Verdict: A Quiet Giant
MOBE proves that in healthcare, the real money isn't in the app store—it's in the HR department.
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Whole-Person Health Company—Reduce Health Care Claims Costs |… | MOBE
MOBE helps individuals and businesses alike improve health outcomes, and medication management.
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About mobeforlife.com
MOBE helps individuals and businesses alike improve health outcomes, and medication management.
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Technology Stack
mobeforlife.com uses 20 technologies across their website including Wistia, Font Awesome, Adobe Fonts, jsDelivr, and more.
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Wistia
Fonts
Font Awesome, Adobe Fonts
CDN
jsDelivr
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, LinkedIn Insight Tag +2 more
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
mobeforlife.com receives approximately 10.5K monthly visitors and ranks #2,084,618 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:30 on the site.
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