mobills.com.br
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Mobills: The Brazilian Fintech That Doesn't Need a Unicorn
A $2.8M revenue, 4M-visit-per-month powerhouse built on utility, not hype.
While global fintechs chase billion-dollar valuations, Mobills has quietly built a financial empire in Brazil by mastering a simple truth: people don't want complex platforms—they want tools that solve today's problems. With 28 employees and $2.8M in revenue, they've achieved what most startups fail at: sustainable, profitable growth.
"Mobills isn't building a financial ecosystem; it's building a daily habit for 4 million Brazilians who need to know if they can afford coffee tomorrow."
The Traffic That Money Can't Buy
With 4.2M monthly visits and 56% coming from organic search, Mobills has cracked the code on utility-based SEO. They don't rank for 'fintech' or 'investments'—they rank for 'contador de dias' (day counter) and 'calculadora de porcentagem' (percentage calculator). This is genius positioning: they're not selling financial software; they're solving immediate, daily problems. The 42% direct traffic proves they've become a bookmark, not just a search result.
The Brazilian Middle-Class Infrastructure
97.4% of traffic comes from Brazil. Mobills isn't trying to be global—they're becoming the default financial OS for the Brazilian middle class. While competitors chase international expansion, Mobills understands that depth beats breadth. Their 60,850 backlinks aren't from tech blogs; they're from personal finance sites, calculators, and utility tools. They've become the infrastructure for Brazil's daily financial decisions.
The tech stack tells a story of pragmatic efficiency: jQuery, Bootstrap, and Tailwind CSS. No bleeding-edge frameworks, just battle-tested tools that work. This isn't a team chasing JavaScript trends—they're shipping features. The presence of Crazy Egg suggests obsessive optimization of user flows, likely converting their massive traffic into paying customers through their pricing page.
- Revenue-per-employee: ~$100K (efficient for a bootstrapped fintech)
- Traffic-per-employee: 151K visits/month (unusually high)
- Organic dominance: 56% vs. 42% direct (strong SEO foundation)
- Product-led growth: Utility keywords drive discovery, not brand searches
Mobills is the anti-unicorn
While others chase scale, they've built a $2.8M revenue machine on daily utility. The question isn't how fast they can grow—it's how many financial habits they can own in Brazil.
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Mobills: Finanças e Cartões
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About mobills.com.br
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mobills.com.br Social Media
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Technology Stack
mobills.com.br uses 20 technologies across their website including PHP, WordPress, Cloudflare, and more.
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
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DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
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Crazy Egg, Google Tag Manager, Google Analytics
Traffic & Audience
mobills.com.br receives approximately 4.2M monthly visitors and ranks #15,477 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:17 on the site.
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