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molotov.tv
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molotov.tv

11 technologies
VerifiedVisit2.1M/mo$52M23111 Tech12 Leads
Deep Dive

Molotov: The French TV Rebel Without a Cause

How a 231-person team built a €52M TV streaming giant that Apple and Google fear

While Netflix chases global dominance, Molotov quietly conquered France by solving a uniquely European problem: making live TV feel native to the digital age. This isn't just another streaming app—it's a cultural Trojan horse that made 2 million monthly users question why they ever needed cable.

2.1M
monthly visits
€52M
annual revenue
231
employees
89.7%
French traffic

"Molotov didn't disrupt TV—it absorbed it, making live broadcast feel as native as a YouTube video."

The French Exception

With 89.7% of traffic from France, Molotov mastered localization before scaling. Their secret? Understanding that French viewers don't just want on-demand—they want live TV with the same frictionless experience as Netflix. The result: 46% organic search traffic and 50% direct traffic, proving their brand became a verb in French households.

The Revenue Puzzle

€52M revenue from 231 employees translates to ~€225K revenue per employee—excellent efficiency for a streaming service. Yet their 1.6/5 Trustpilot rating (906 reviews) reveals a brutal truth: users love the concept but hate the execution. This paradox defines Molotov—a beloved product that users can't stop complaining about.

The tech stack tells a story of pragmatic modernism: Tailwind CSS, Bootstrap, Ant Design, and Vite suggest a frontend team moving fast with proven tools. Strapi as their CMS reveals a content-first approach, while Twitter Cards and Lazy Loading show they're obsessed with shareability and performance. This isn't a team chasing bleeding-edge tech—they're shipping what works.

  • Mastered French market capture with 90% domestic traffic concentration
  • Built a hybrid model: free live TV + premium VOD that users actually pay for
  • Achieved €225K revenue per employee—rare efficiency for streaming
  • Struggles with user satisfaction despite strong brand loyalty
1.6/5 Trustpilot rating signals execution gaps
€52M revenue with lean 231-person team
Over-reliance on French market limits global ambition
50% direct traffic shows brand dominance
No public funding rounds suggest slower growth trajectory
Perfect product-market fit in a crowded streaming space

Molotov is France's streaming paradox: beloved but broken, profitable but not scaling

For investors: Watch their international expansion. For founders: Study their localization playbook. For product teams: Fix the UX before the brand cracks.

What tech stack does Molotov use?

14 detected
Privacy & Consent1
Analytics & Marketing1
Performance1
Web Standards1
Build Tools1
UI Libraries2
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager

How much traffic does Molotov get?

Traffic & Engagement

1.9M
Monthly Visits
-2.9%
3.0
Pages/Visit
9:01
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend-22%
2.5M
Oct 2025
Oct
2.0M
Nov 2025
Nov
1.9M
Dec 2025
Dec

Rankings

#28,203
Global Rank
#952
France Rank

Backlinks & Authority

100.5K
Backlinks
7.1K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend-48%
193.0K
Jul 2025
Jul
152.4K
Aug 2025
Aug
130.2K
Sep 2025
Sep
113.8K
Oct 2025
Oct
109.1K
Nov 2025
Nov
100.5K
Dec 2025
Dec

Search Traffic

Organic
579.8K

Top Organic Keywords

#1molotov
110,000 vol16.4%
#1molotov tv
74,000 vol11.0%
#18programme tv
30,400,000 vol1.7%
#1molotov gratuit
9,900 vol1.5%
#7m6 replay
550,000 vol0.8%

Where is Molotov's audience located?

🇫🇷France78.4%
🇧🇪Belgium3.4%
🇨🇦Canada2.0%
🇹🇷Turkey1.8%
🇪🇸Spain1.5%

Device Distribution

Desktop51.9%
Mobile48.1%

What keywords does Molotov rank for?

5 keywords
1molotov91.1K vol$0.47
2molotov tv13.4K vol$0.55
3molotov mon compte3.9K vol$0.93
4motolov3.0K vol$0.39
5molotov gratuit2.1K vol$0.31

How is Molotov's SEO?

Open Graph Image

OG Image preview
og:image

https://images.molotov.tv/data/landing/_1620222252_molotov-logo.png

Meta Tags

title52 chars

Regarder la télé sur tous vos appareils - Molotov.tv

description120 chars

L'installation de l'application Molotov est disponible sur tous vos appareils : Android, iOS, Smart TV et bien d'autres.

og:description

Nous allons vous faire adorer la télé !

languageFR

Who works at Molotov?

Loading leads...

What do customers think of Molotov?

Molotov

Molotov

1.6
906 reviews
✓ Claimed

Categories

Television Station#undefinedMovie Streaming Service#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/5/2021

Contact Information

Address:
103 Rue de Grenelle
Paris, FR

Reviews (11)

Filter by rating:
Joris DEMAR
2/18/2021
🇫🇷 France2 reviewsBasicLinkVerified
Experience date: 2/18/2021
SAV réactif

SAV réactif, application ergonomique

Company Response3/11/2021

Bonjour Joris, merci pour ce retour !

Jean-Louis Carestia
10/25/2020
🇫🇷 France6 reviewsOrganicUnverified2 reviews on this domain
Experience date: 10/25/2020
Super !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Super !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Company Response3/11/2021

Merci pour votre feedback chaleureux !

👍 1
FrenchViewer
2/26/2022
🇫🇷 France3 reviewsOrganicUnverified
Works fine

great alternative when you have a smart TV no high cost expect if you want to upgrade

Christine bazalgette Holst
3/7/2024
🇳🇴 Norway1 reviewsOrganicUnverified
Experience date: 3/1/2024
Stopped working after 4 days

Hi, I was so happy to be able to watch French TV from abroad. I paid my first month´ subscription 25.2. It worked just fine. However it stopped working completely on Sunday March1. In my wiew a trial of one month is 30 days not 4 days!!!!!! Please advise CHristine

PICHEREAU
4/14/2023
🇫🇷 France5 reviewsOrganicUnverified
Experience date: 4/14/2023
Be careful about additional cost and price increase !

Working fine but no alert on what channels are part of your package or not so easy to "automatically subscripe" options without even knowing. I asked to unsuncribe to these options and it was not done They also increase their prices without priorinotice of consent from your side. No answer on any of the complaints sent and not even answering their phone 01 85 08 79 79

Frequently Asked Questions about Molotov

What is Molotov's Revenue?
Molotov generates approximately $52M in annual revenue. With 231 employees, that's $225,500 per employee.
What does Molotov do?
L'installation de l'application Molotov est disponible sur tous vos appareils : Android, iOS, Smart TV et bien d'autres.
How fast is Molotov growing?
Molotov has declined by 2.9% in the last 6 months according to traffic data. employee count has changed by -4% year over year.
How do people interact with Molotov?
When visiting Molotov, visitors view an average of 3.0 pages per visit, and spend around 9:01 on the site, and the bounce rate is 58.1%.
How do people find Molotov?
1.3M people (70%) visit Molotov directly. 579.8K (30%) find them through organic search.
Who uses Molotov?
Molotov's top market is France with 1.5M visitors (78.4%). Belgium is 2nd with 65.2K (3.4%). Canada is 3rd with 37.5K (2.0%).
What technologies does Molotov use?
Molotov uses 11 technologies across their website including Fonts, CMS, Privacy & Consent. Key technologies include Font Awesome, Strapi, Didomi.
Who are Molotov's competitors?
Molotov's main competitors include Vivendi Create Joy, Animation Digital Network - ADN, HIYA, Solary, Lunii UK and Ireland. These companies operate in similar markets and compete for the same customer base.
What do customers think of Molotov?
Molotov has a Trustpilot score of 1.6 out of 5 (1 stars) based on 906 customer reviews.

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What are Molotov's key pages?

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Raw JSON Data

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About molotov.tv

L'installation de l'application Molotov est disponible sur tous vos appareils : Android, iOS, Smart TV et bien d'autres.

Company Overview

molotov.tv
Website
computers_electronics_and_technology
Industry
#32,157
Global Rank
2.1M
Monthly Visitors
11
Technologies
12+
Employees

molotov.tv Key Pages

Technology Stack

molotov.tv uses 11 technologies across their website including Font Awesome, Strapi, Didomi, and more.

Fonts

Font Awesome

CMS

Strapi

Privacy & Consent

Didomi

Analytics & Marketing

Google Tag Manager

Performance

Lazy Loading

Web Standards

Twitter Cards

Traffic & Audience

2.1M
Monthly Visits
44%
Bounce Rate
2.6
Pages/Visit
2:52
Avg. Duration

molotov.tv receives approximately 2.1M monthly visitors and ranks #32,157 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:52 on the site.

The majority of molotov.tv's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is molotov.tv?
L'installation de l'application Molotov est disponible sur tous vos appareils : Android, iOS, Smart TV et bien d'autres.
What technologies does molotov.tv use?
molotov.tv uses 11 technologies including Font Awesome, Strapi, and 5 more. View the full tech stack analysis above.
How do I contact molotov.tv?
You can contact molotov.tv via email at [email protected].
What are molotov.tv's social media accounts?
molotov.tv is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is molotov.tv hiring?
Check molotov.tv's careers page for current job openings and opportunities. The company has 12+ known employees.
How popular is molotov.tv?
molotov.tv receives approximately 2.1M monthly visitors and ranks #32,157 globally.

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This page provides publicly available information about molotov.tv. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit molotov.tv directly at https://molotov.tv.