more.com.au
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More Than Just a Telco: The NBN Challenger
How More leveraged Commonwealth Bank to build a $56M telecom business in Australia.
In the cutthroat world of Australian telecommunications, where giants like Telstra and Optus dominate, More has carved out a unique niche. It's not just selling internet; it's selling a strategic partnership with Australia's biggest bank.
"More isn't fighting a feature war; they are fighting a distribution war, and their weapon of choice is the Commonwealth Bank app."
The CommBank Moat
The data reveals a fascinating traffic split: 46% organic search and 46% direct. This isn't accidental. More's strategy relies heavily on its exclusive partnership with CommBank, offering bundled discounts to millions of banking customers. This creates a 'captive audience' effect, bypassing the expensive customer acquisition costs that plague standalone telcos. They don't need to shout over the noise; they just need to exist where their customers already are.
SEO Dominance
With 241,880 monthly visits, More commands significant attention. Their top keyword, 'more,' generates 84,370 searches monthly—a testament to strong brand recall. However, the real battle is fought on 'more nbn' and 'more internet.' While they rank well, the brand is still building distinctiveness beyond the generic name. The challenge is converting 'more' searches from other contexts into telecom customers.
Despite the revenue growth, the user sentiment tells a complex story. A Trustpilot rating of 1.7/5 based on 28 reviews suggests significant friction in the customer experience. For a tech-first company, this low score is a glaring red flag, indicating that while their acquisition engine (via CommBank) is firing, their retention and support mechanisms may be lagging behind their growth.
- Tech Stack: Uses modern frameworks like Tailwind CSS and Ant Design, suggesting an agile frontend approach.
- Product Diversification: Beyond NBN, they push Mesh WiFi and Business Phone Systems to increase Average Revenue Per User (ARPU).
- Brand Identity: The 'More' branding is minimalist but risks blending into the generic 'Telco' landscape.
The Verdict: A Distribution Play with Execution Risks
More is a case study in channel partnerships, but scaling requires fixing the trust gap.
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https://more.com.au/storage/https://www.more.com.au/storage/slides/February2025/M0uC8ypPYQxp8Ov21NL4.webp
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nbn® Plans, Mobile Plans, Business Phone Systems & Business Data | More ™
Personal nbn® plans & mobile SIM only plans. MESH Wifi systems and business grade nbn® plans and phone systems from More ™
nbn® Plans, Mobile Plans, Business Phone Systems & Business Data | More ™
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Reviews (20)
Amazing reliable NBN service
I've been with More for a year now and I couldn’t be happier. Their service is consistently reliable, their prices are among the best in the market, and most impressively, their super responsive customer service is one of the best I’ve ever experienced in Australia. Highly recommend! Thanks and keep up the fantastic work!
CUstomer service avergage, prices and speed great
Customer service are generally good- I've been billed twice while swapping over services. This seems straightforward enough; if I change data plans for my iPhone I never get charged the old and new rates combined, but it happened here. It WAS fixed the next month, it's just not great to be down $100*2 and then have that money they took without permission provided as credit. All things aside though, with he 30% CBA discount this is fast and worth it for $70 monthly at 100/20 NBN
Do NOT sign up!
Do NOT sign up! More Telecom failed to deliver the services set out in our signed agreement, including NBN services, an iPECS remote system, and continuity of our second line and business fax, all of which were cut off. Customer support is fragmented and offshore, with internal departments clearly not connected to the same systems, resulting in repeated explanations and no effective resolution. Despite these failures, More Telecom attempted to hold us to the contract. We lodged a formal complaint with the TIO, which was initially ruled in our favour. More Telecom has since objected to the determination, leaving us locked in contract while the TIO undertakes a second review. More Telecom is owned by Commonwealth Bank of Australia, and this experience reflects the ongoing issue of large corporates prioritising contracts and revenue over service delivery and accountability. The outcome has been significant disruption and cost to our small business.
Cancelled, didn’t use the service, still charged and sent to collections
AVOID these scammers. Signed up for a month-to-month plan, cancelled, removed the eSIM, and left Australia. Did not use the service after the first month. Still got charged for months. Support chats kept closing, no clear cancellation confirmation was ever provided, and they continued billing anyway. When escalated, they admitted they could waive charges — but only partially — and pushed the rest to collections for a service that wasn’t used. If you value your time and don’t want to fight to cancel, avoid this company.
Worst customer service
Paid on 3rd Dec to start my service on 5th Dec. As of 11th Dec, I am. Still waiting for my NBN activation. I would give 0 start if possible.
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About more.com.au
Personal nbn® plans & mobile SIM only plans. MESH Wifi systems and business grade nbn® plans and phone systems from More ™
Company Overview
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Technology Stack
more.com.au uses 25 technologies across their website including Adobe Fonts, HSTS, reCAPTCHA, Ruby on Rails, and more.
Fonts
Adobe Fonts
Security
HSTS, reCAPTCHA
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
CDN
cdnjs, unpkg
Cloud & Hosting
Amazon Web Services, Cloudflare
Traffic & Audience
more.com.au receives approximately 241.9K monthly visitors and ranks #140,638 globally. The website has a bounce rate of 28% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 4:24 on the site.
The majority of more.com.au's traffic comes from undefined, undefined, .
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