morinda.com
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Morinda's Strategic Rebrand to Partner.Co
From a wellness product company to a global business partnership platform
Morinda.com redirects to Partner.Co, marking a complete identity shift from a wellness product seller to a business partnership platform. This isn't just a website change—it's a fundamental repositioning of a $207.9M revenue company from product to partnership.
"They're not selling wellness products anymore—they're selling a business partnership model."
The Great Pivot
Morinda's transformation into Partner.Co represents a strategic shift from direct-to-consumer wellness products to a multi-level partnership ecosystem. The domain still redirects, but the entire infrastructure—login portals, enrollment systems, and corporate communications—now operates under the Partner.Co brand. This mirrors the industry's move toward platform business models where the value isn't in the product but in the network of partnerships.
Target Audience Evolution
Partner.Co's audience isn't end consumers—it's entrepreneurs and wellness advocates looking to build businesses. The tech stack (Next.js, Tailwind, modern UI libraries) suggests a digital-first approach targeting younger, tech-savvy business builders rather than traditional product buyers. The single Trustpilot review and 3.2 rating indicate they're still building their reputation in this new space.
The company's leadership structure reveals their operational priorities: Julie Seamons leads global autoship and credits (subscription model), while Scott Tuitupou runs plant operations. This dual focus—subscription management and manufacturing—suggests they're maintaining product supply while pivoting to a partnership-driven business model. The IT leadership under Michael McTeer and commissions management by Monica Saucedo further emphasize their commission-heavy, tech-enabled partnership infrastructure.
- Revenue model shifted from product sales to partnership commissions
- Tech stack modernized with Next.js and modern UI frameworks
- Global infrastructure maintained (EMEA support channels)
- Brand identity completely rebranded from Morinda to Partner.Co
The Partnership Playbook in Action
Morinda's transformation shows how legacy companies can rebrand for the partnership economy
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https://cdn.buttercms.com/YGQZ7N7YQLuTYsylesb0
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Partner.Co | Better Together
Optimise your well-being with your wellness, business and lifestyle partner.
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bonjour depuis 10ans que morinda me…
bonjour depuis 10ans que morinda me livre aucun problème ,la societé vient de fusionner avec newage et la c'est le désastre je reçois des commandes qui me sont débitées sur mon compte bancaire avec aucun justificatif de leurs parts impossible de les joindre ,donc je vais porter plainte.
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About morinda.com
Optimise your well-being with your wellness, business and lifestyle partner.
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Technology Stack
morinda.com uses 13 technologies across their website including Vimeo, Sentry, Intercom, and more.
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Vimeo
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Sentry
Customer Support
Intercom
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Google Tag Manager
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Lazy Loading, Priority Hints
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morinda.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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