motom.me
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Motom: The 16-Person Social Commerce Engine
Turning TikTok and Instagram feeds into a $1.4M revenue stream without a massive team.
In a market obsessed with scale, Motom proves that focused execution beats brute force. By bridging the gap between social discovery and e-commerce, this 16-person team is quietly building a $1.4M revenue engine, turning scrolling into shopping with surgical precision.
"They aren't chasing the next viral trend; they've built the infrastructure to monetize the existing one."
The Social-First Flywheel
Motom operates in the frictionless zone between discovery and purchase. With 48% of traffic coming directly to their domain, they've achieved what most e-commerce brands struggle with: brand recall. Users don't just stumble upon Motom; they seek it out. The 29% organic search traffic suggests they're capturing intent from users looking for specific creators or products mentioned in social feeds, bypassing the generic marketplace noise.
The Creator-Led Moat
While competitors aggregate millions of products, Motom curates around specific creator aesthetics. Their keyword data reveals a focused strategy: 'Anchor by Motom' and 'Lounge Triangle Set' aren't generic search terms—they're product-specific. This signals a merchandising strategy built on creator partnerships rather than algorithmic scraping, creating a defensible moat through exclusive or semi-exclusive inventory that fans can't find on Amazon.
The technology stack tells a story of modern efficiency. Built on Vite with Tailwind CSS and Swiper for mobile-first interactions, Motom prioritizes speed and mobile UX—critical for a platform where the primary traffic source is social media. The use of PWA (Progressive Web App) technology is a strategic choice, allowing them to offer app-like experiences without the friction of app store downloads, crucial for converting social media browsers into customers.
- Capital efficiency: 16 employees generating $1.4M in revenue (~$87.5k per employee)
- Brand authority: 48% direct traffic indicates strong brand equity and repeat purchase behavior
- Niche dominance: Ranking for specific product names rather than competing on broad fashion keywords
- Tech agility: Modern stack (Vite, Tailwind, PWA) ensures fast iteration and superior mobile conversion
The Quiet Giant in Social Commerce
Motom isn't building a platform; they're building a curated, creator-driven retail business with the margins of a software company. For investors and founders, the lesson is clear: depth beats width in the social commerce era.
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https://www.motom.me/app/img/MOTOM_fb_share.png
Meta Tags
Motom - Shop Social Feeds From Instagram & TikTok Creators
You are invited to join Motom
A new people-first shopping platform that centralizes your social feeds and makes it easeir to shop social!
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About motom.me
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Technology Stack
motom.me uses 18 technologies across their website including Google Fonts, Ruby on Rails, PHP, and more.
Fonts
Google Fonts
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
Cloud & Hosting
Amazon S3
Marketing Automation
HubSpot
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Pinterest Tag, TikTok Pixel, Facebook Pixel
Traffic & Audience
motom.me receives approximately 16.9K monthly visitors and ranks #1,316,880 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:48 on the site.
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