mouseflow.com
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Mouseflow: The Quiet Giant of UX Analytics
How a 24-person team built a $2.4M revenue engine on behavior data
In a world obsessed with AI and automation, Mouseflow is doing something radical: it's letting users literally show you what's broken. With 185K monthly visitors and a lean 24-person team, this Copenhagen-based analytics platform is a masterclass in focused B2B SaaS growth.
"The biggest insight isn't in the data—it's in the session replay. Mouseflow forces you to watch your users struggle."
The Friction Obsession
Mouseflow isn't just tracking clicks; it's diagnosing digital pain points. With heatmaps, session recordings, and feedback widgets, they've built a complete 'friction detection' system. The 445K backlinks suggest they've become the default answer to 'why is our conversion rate dropping?'
The SEO Trojan Horse
Here's the genius: Mouseflow ranks for 'Hotjar' (248K monthly searches) but owns the premium analytics space. They're not just competing—they're intercepting high-intent traffic at the moment of comparison. That 38% organic traffic isn't accidental; it's a strategic capture of the competitor's demand.
The trust score tells a story too. A 2.8/5 on Trustpilot with only 3 reviews isn't a red flag—it's a sign they're not chasing consumer buzz. They're B2B-focused, likely closing deals through demos and enterprise contracts rather than public reviews. The 52% direct traffic confirms this: their customers know exactly where to go.
- They own the 'friction detection' category while others chase AI hype
- Direct traffic dominance (52%) signals strong brand recall and enterprise relationships
- Their tech stack (Tailwind, Vite) suggests a modern, agile engineering culture
- They're not playing the VC game—profitable at $2.4M without outside funding
The Unsexy Winner
While others chase AI trends, Mouseflow is quietly building a $2.4M revenue machine by solving one problem: show me exactly where users are getting stuck. In a noisy SaaS market, focus is the ultimate competitive advantage.
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5 keywordsHow is Mouseflow's SEO?
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https://mouseflow.com/wp-content/uploads/2022/03/[email protected]
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Mouseflow | Behavior analytics for optimal website UX
Improve UX and conversions with website behavior analytics! Use session replay, heatmaps, and feedback to improve website user experience.
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Reviews (3)
Heatmap feature is very useful
Heatmap feature is very useful and one of the key features of the platform. However, their forms feature is very basic and missing key functionality; needs a lot of work. If you need to upgrade to a paid plan, pricing is quite expensive in my opinion. Customer support is very responsive.
Get what you pay for when it comes to…
Get what you pay for when it comes to these solutions. Lost a day's worth of recordings even though it said it was recording. zero compensation for that. also the recordings do not show the correct content - so you dont get a complete view of what your customers were seeing. This is a cheap copy cat of Full Story. get what you pay for i guess. Also they dont work weekends and staff dont care.
pretty good but keeps logging off every…
pretty good but keeps logging off every few minutes
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About mouseflow.com
Improve UX and conversions with website behavior analytics! Use session replay, heatmaps, and feedback to improve website user experience.
Company Overview
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Technology Stack
mouseflow.com uses 32 technologies across their website including Wistia, Font Awesome, Adobe Fonts, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
Ghost, Squarespace, WordPress
Traffic & Audience
mouseflow.com receives approximately 185.1K monthly visitors and ranks #203,696 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:17 on the site.
The majority of mouseflow.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mouseflow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mouseflow.com directly at https://mouseflow.com.