smartlook.com
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Smartlook: The Privacy-First Analytics Powerhouse
How 48 employees serve 2,800+ paying customers with a radical approach to product analytics
In a world obsessed with data collection, Smartlook took a contrarian bet: build a powerful analytics suite that doesn't rely on cookies. The result? A $5.4M revenue business serving 2,800+ organizations that's growing quietly while the giants fight over tracking pixels.
"Smartlook's genius isn't in what they track—it's in what they choose NOT to track. Privacy-first analytics isn't a limitation; it's their competitive moat."
The Silent Scale-Up
With just 48 employees generating $5.4M in revenue, Smartlook achieves $112,500 in revenue per employee—impressive for a B2B SaaS company. Their 2,800+ paying organizations range from startups to enterprises, yet they've grown without the typical VC fanfare. This is a company that lets product do the talking while they quietly ship.
Traffic & Acquisition Reality
Smartlook's 129K monthly visits reveal a telling split: 47% direct traffic vs 42% organic search. This isn't a company chasing viral growth—it's a product that users actively seek out. The fact that 'smartlook' itself drives 11,530 monthly searches shows strong brand recall, while 'website heatmap free' (460 searches) reveals their SEO strategy targets specific pain points, not just brand terms.
The tech stack tells its own story. Built on jQuery, Bootstrap, and Tailwind CSS, Smartlook prioritizes stability over bleeding-edge frameworks. Their PWA implementation and Twitter Cards optimization show they understand modern web requirements without over-engineering. This is practical engineering for a product that needs to work reliably, not win design awards.
- Cookie-free tracking: Built for a post-GDPI, post-third-party-cookie world
- Session replay + heatmaps: Visual analytics that don't require data science degrees
- 2,800+ paying customers: Proven product-market fit across the SMB to enterprise spectrum
- 42% organic traffic: Sustainable acquisition without burning ad spend
- 2.6/5 Trustpilot rating: The reality check—room for improvement in customer satisfaction
The Unsexy Analytics Winner
Smartlook proves that in the crowded analytics space, shipping a reliable, privacy-focused product beats chasing trends. Their 2,800 paying customers and $5.4M in revenue on 48 employees is a masterclass in building a sustainable B2B business without the noise.
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5 keywordsHow is Smartlook's SEO?
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Smartlook: Product analytics & visual user insights
Product analytics for websites and native mobile apps. 2800+ paying organizations ✓ Easy to use ✓
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Reviews (14)
Smartlook is an essential tool…
Smartlook is an essential tool for online marketers and web designers to monitor customer behavior and website performance. As someone with extensive experience in online marketing and IT, you appreciate the value of Smartlook in providing insights into how well your websites are performing.
Smartlook is a lifesaver
Smartlook is a lifesaver. I am so grateful for smartlook who allows me to learn a lot about customer behavior and how well my website is doing. I am marketing economist with IT as extra subject and been working online since 1994. Almost 30 years now. Smartlook is the best tool I know to monitor and learn if my websites are really working as I want. A must for the online marketer and the webdesigner. I praise them for the 3000 visits allowed each month as I would not have been able to use them without it as I am a senior now. Unemployed, with broken right arm and immensely grateful for their free version which has helped me so much. Thanks to them my sites are starting to work better and my handicap is not as much in the way for me to earn something for a living.
Ana did my facial today and she was…
Ana did my facial today and she was amazing! such great customer service and I had an amazing glow. I will definitely be going back to see her soon! Thank you!!
just perfect
just perfect! working smooth and very easy to use
I absolutely love smart look not only…
I absolutely love smart look not only for the amount of features that it packs into it but how good those features are, we generally use it for spotting technical issues or seeing the heat maps but its also allowed us to see the main points at which people abandon carts and although we can see that through GA, Smartlook allows us to see what they are looking at when the do it which helps us to narrow down why they left. All of the other features are phenomenal and I just cant fault the support and everything to do with them 😊
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About smartlook.com
Product analytics for websites and native mobile apps. 2800+ paying organizations ✓ Easy to use ✓
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Technology Stack
smartlook.com uses 16 technologies across their website including Vimeo, PHP, WordPress, and more.
Video
Vimeo
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PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Analytics & Marketing
Smartlook, Google Tag Manager
Traffic & Audience
smartlook.com receives approximately 129.5K monthly visitors and ranks #202,854 globally. The website has a bounce rate of 31% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 2:53 on the site.
The majority of smartlook.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about smartlook.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smartlook.com directly at https://smartlook.com.