9:41
mschf.xyz
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mschf.xyz

15 technologies
VerifiedVisit414/mo$4M20615 Tech
Deep Dive

MSCHF: The Art of Digital Disruption

A 206-person collective turning internet chaos into $3.5M revenue and cultural power

MSCHF isn't a company—it's a weaponized creative practice that hacks culture itself. With just 206 employees and zero institutional funding, they've built a machine that generates viral spectacles with the precision of a factory and the chaos of an art collective.

$3.5M
Annual Revenue
206
Employees
414
Monthly Visits (mschf.xyz)
1
Trustpilot Review

"They don't play the marketing game—they break the game and sell the pieces."

The Trojan Horse Strategy

MSCHF's website traffic is deceptively low at 414 monthly visits because they don't need a destination—they ARE the destination. Their real stage is the entire internet. While most brands build funnels, MSCHF builds landmines that explode across Twitter, TikTok, and mainstream media simultaneously. They weaponize pixels from Twitter, Facebook, and TikTok not to retarget, but to track cultural blast radius.

Cultural Hacking at Scale

Led by founder Gabe Whaley and creative directors Kevin Wiesner and Lukas Bentel, MSCHF operates like a digital guerrilla unit. They don't create campaigns—they create events that corporations pay to be associated with. Their tech stack (Tailwind, Bootstrap, reCAPTCHA) is deliberately mundane, hiding the sophisticated psychological operations they run. Every project is a Trojan horse: Big Red Boots, Satan Shoes, or their absurdist apps.

What makes MSCHF terrifying to incumbents is their rejection of traditional business metrics. They have virtually no organic search presence because search is for people looking for answers—MSCHF creates questions. Their 3.2-star Trustpilot rating from a single review proves they don't care about review economy validation. They operate in the space between art, commerce, and chaos.

  • Revenue per employee: ~$17K (exceptionally low, suggesting reinvestment in spectacle)
  • Zero funding in a VC-obsessed landscape—profitable by design
  • Cultural reach vastly exceeds digital footprint (414 visits is a rounding error on a single viral tweet)
  • Multi-pixel tracking strategy suggests sophisticated attribution modeling for offline impact
No SEO strategy
Cultural arbitrage at scale
No traditional sales funnel
Direct-to-viral distribution
No review solicitation
Event-based revenue model
No clear product catalog
Brand power that commands premium partnerships

MSCHF is the blueprint for post-platform companies

They prove that in 2024, attention is the only currency that matters—and they print it.

What tech stack does Mschf use?

31 detected
Security1
Frontend Frameworks2
Tracking & Analytics16
T
TikTok Pixel
G
Google Tag Manager
F
Facebook Pixel
T
Twitter Pixel
S
Snapchat Pixel
G
Google Tag Manager
G
Google Static
F
Facebook Pixel
T
Twitter Ads
T
TikTok Pixel
S
Snapchat
T
Twitter/X
A
Analytics Service
G
Google Analytics
G
Google DoubleClick
F
Facebook

How much traffic does Mschf get?

Traffic & Engagement

414
Monthly Visits
1.0
Pages/Visit
0:00
Avg. Duration
100%
Bounce Rate
Monthly Traffic Trend+9%
381
Oct 2025
Oct
0
Nov 2025
Nov
414
Dec 2025
Dec

How is Mschf's SEO?

Open Graph Image

OG Image preview
og:image

https://mschf.com/social/sharecard-facebook.jpg

Meta Tags

title12 chars

Home | MSCHF

description245 chars

MSCHF, as a practice and as an entity, manifests the ambition for creative work / a creative entity to wield power (in culture; on the world stage) competitive with the cultural power held by global corporations, celebrities, and media entities.

og:title

MSCHF

languageEN

Schema Types

Unknown

What is Mschf's revenue?

$4M
Annual Revenue
206
42%
Employees
$17K
Revenue/Employee
Brooklyn, United States
Headquarters

Who works at Mschf?

Loading leads...

What do customers think of Mschf?

mschf.xyz

mschf.xyz

3.2
1 reviews

Categories

Streetwear Store#undefinedShoe Store#undefinedClothing Store#undefinedMen's Clothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Lisa
1/1/2022
🇺🇸 United States18 reviewsOrganicUnverified
A scam hiding behind the word "art"…

Basically a scam hiding behind the word "art." They'll run what are effectively lotteries but in the form of advertisements seemingly letting you buy valuable or interesting things but with hidden terms. They'll happily send you those terms, including their "no refund" policy when you complain and once they have your $, but there's no real way to see these terms online when you're offered a deal to buy unless you try magically scrolling in every direction to look for the small and faint text link (which I only discovered after trying desperately to find after being told "too bad, no refund.") This is not "art." Artists don't seek to screw people over. The media should stop promoting it this way. This is simply a clever self-enrichment scheme that happened to get some viral media coverage, but where the bulk of participants get burned. And that's even assuming somebody actually gets the high-valued items that's the subject of their promotions and which people think they're getting. I wouldn't be surprised it they simply shuffle those to themselves or friends if they exist at all.

Frequently Asked Questions about Mschf

What is Mschf's Revenue?
Mschf generates approximately $4M in annual revenue. With 206 employees, that's $16,990 per employee.
What does Mschf do?
MSCHF, as a practice and as an entity, manifests the ambition for creative work / a creative entity to wield power (in culture; on the world stage) competitive with the cultural power held by global corporations, celebrities, and media entities.
How fast is Mschf growing?
Mschf employee count has changed by 42% year over year.
What technologies does Mschf use?
Mschf uses 15 technologies across their website including Security, Cloud & Hosting, Advertising. Key technologies include reCAPTCHA, Amazon Web Services, AWS CloudFront, Snapchat Pixel, Twitter Pixel.
Who are Mschf's competitors?
Mschf's main competitors include Marina Ice Cream Co, Gea Farm Technologies, MSCHF, Dairylea Cooperative, Quesos La Ricura Ltd. These companies operate in similar markets and compete for the same customer base.
What do customers think of Mschf?
Mschf has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About mschf.xyz

MSCHF, as a practice and as an entity, manifests the ambition for creative work / a creative entity to wield power (in culture; on the world stage) competitive with the cultural power held by global corporations, celebrities, and media entities.

Company Overview

mschf.xyz
Website
lifestyle
Industry
414
Monthly Visitors
15
Technologies

Contact mschf.xyz

Technology Stack

mschf.xyz uses 15 technologies across their website including reCAPTCHA, Amazon Web Services, AWS CloudFront, Snapchat Pixel, Twitter Pixel, and more.

Security

reCAPTCHA

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

Snapchat Pixel, Twitter Pixel, TikTok Pixel, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, Open Graph

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

414
Monthly Visits
100%
Bounce Rate
1.0
Pages/Visit
0:00
Avg. Duration

mschf.xyz receives approximately 414 monthly visitors. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is mschf.xyz?
MSCHF, as a practice and as an entity, manifests the ambition for creative work / a creative entity to wield power (in culture; on the world stage) competitive with the cultural power held by global corporations, celebrities, and media entities.
What technologies does mschf.xyz use?
mschf.xyz uses 15 technologies including reCAPTCHA, Amazon Web Services, AWS CloudFront, and 9 more. View the full tech stack analysis above.
How popular is mschf.xyz?
mschf.xyz receives approximately 414 monthly visitors.

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This page provides publicly available information about mschf.xyz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mschf.xyz directly at https://mschf.xyz.