mtstandard.com
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The Montana Standard: A Digital Local News Powerhouse
How a 35-person newsroom commands a $1.7M revenue and 111K monthly visits in Big Sky Country.
In an era where local journalism is often written off as dying, mtstandard.com proves the model isn't dead—it's just gone digital. Serving Butte, Montana, this news platform operates with the lean efficiency of a tech startup, generating $1.7M in revenue from a team of just 35 employees.
"The Montana Standard isn't just a newspaper with a website; it's a digital-first media company that happens to cover local news."
The Audience Paradox
With 96.7% of traffic coming from 'undefined' (presumably the US), the platform has an intensely local focus. The top keywords reveal a fascinating mix of hyper-local concerns ('butte montana gentlemans club') and civic engagement ('bill platt anaconda mt montana standard'). This isn't generic traffic—it's a community actively seeking its own story.
The Direct Traffic Moat
60% direct traffic is the holy grail for media companies. It means readers aren't just finding them through Google or social media—they're typing 'mtstandard.com' directly into their browser. This indicates strong brand loyalty and habitual readership, a rarity in the fragmented digital news landscape. The 34% organic traffic shows they're still winning search for critical local terms.
The tech stack tells a story of pragmatic modernization. They're using jQuery and Bootstrap (proven, reliable tools) alongside PWA (Progressive Web App) technology—a forward-thinking move that allows for app-like experiences without the overhead of native development. This hybrid approach balances legacy compatibility with modern user experience.
- Revenue-per-employee ratio of ~$48,571 is healthy for regional news
- Top keyword 'montana standard' (640 volume) shows strong brand recognition
- Sports coverage drives engagement (Sports Editor on staff)
- Modern tech stack includes Tailwind CSS and PWA for mobile experience
The Blueprint for Local News Survival
Mtstandard.com demonstrates that hyper-local focus, digital-first infrastructure, and community engagement create sustainable media businesses—even in markets under 50,000 people.
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Open Graph Image
https://bloximages.chicago2.vip.townnews.com/mtstandard.com/content/tncms/custom/image/2fe40afa-c549-11ea-a803-c70fec03e48b.jpg?resize=600%2C315
Meta Tags
The Montana Standard | Breaking News | | Read Butte, MT and Montana breaking news. Get latest news, events and information on Montana sports, weather, entertainment and lifestyles
Read breaking news from Butte, MT and Montana. Get the latest on events, weather, sports, entertainment, and more.
mtstandard.com | Read Butte, MT and Montana breaking news. Get latest news, events and information on Montana sports, weather, entertainment and lifestyles
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About mtstandard.com
Read breaking news from Butte, MT and Montana. Get the latest on events, weather, sports, entertainment, and more.
Company Overview
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Technology Stack
mtstandard.com uses 18 technologies across their website including Font Awesome, Google Fonts, Firebase, HSTS, reCAPTCHA, and more.
Fonts
Font Awesome, Google Fonts
Development
Firebase
Security
HSTS, reCAPTCHA
Cloud & Hosting
Amazon S3
Privacy & Consent
Osano
Advertising
DoubleClick Floodlight
Traffic & Audience
mtstandard.com receives approximately 111.6K monthly visitors and ranks #231,527 globally. The website has a bounce rate of 42% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 1:54 on the site.
The majority of mtstandard.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mtstandard.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mtstandard.com directly at https://mtstandard.com.