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mu.st
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mu.st

10 technologies
VerifiedGrowingVisit5.1K/mo$76M27710 Tech1 Leads
Deep Dive

The $76M Danish Marketing Machine You've Never Heard Of

Mu.st's traffic paradox: massive revenue with minimal online presence

In a world obsessed with digital footprints, Mu.st operates in plain sight with a $76.2M revenue machine that barely registers online. This Danish marketing agency proves that sometimes, the most powerful businesses are the ones you can't find on Google.

$76.2M
annual revenue
5,079
monthly website visits
277
employees
2.5M
global rank

"They rank #2.5M globally but generate $280K per employee. This isn't a scaling failure—it's a deliberate strategy."

The Offline Empire

Mu.st's traffic profile reveals a classic enterprise agency model. With only 5,079 monthly visits and a global rank of 2.5M, they're virtually invisible to digital discovery. Yet their 277 employees generate $76.2M annually. That's $275K revenue per employee—numbers only achievable through established client relationships, not inbound marketing. Their 44% organic search traffic suggests they're not even trying to compete digitally.

Traffic Anomaly Analysis

The data tells a fascinating story: 37% direct traffic with only 5K monthly visits means they're not driving people to their site—they're sending people from their site to client work. The top keywords 'mu' (656K volume) and 'st' (249K volume) aren't brand searches—they're algorithmic noise, likely from other Danish entities. This is a company that wins through relationships, not SEO.

The tech stack reveals a pragmatic approach: Webflow for content, AWS CloudFront for delivery, Zendesk for support. No fancy martech, no growth hacking tools. They're using industry standards without over-engineering—proof that execution beats optimization when you're selling expertise, not products.

  • Revenue per employee ($275K) suggests high-value enterprise contracts, not SMB churn
  • Traffic profile indicates referral-based business development, not digital acquisition
  • Tech stack is functional, not flashy—Webflow, AWS, Zendesk—tools for doing, not scaling
  • 100% traffic from 'undefined' country suggests VPN-heavy corporate access patterns
No SEO strategy
Deep enterprise relationships
Minimal digital presence
High-value consulting model
No viral growth loops
Stable, predictable revenue
No public product roadmap
Operational efficiency

The Anti-Startup Playbook

Mu.st proves that in B2B marketing, the best growth strategy is sometimes no strategy at all—just exceptional execution for a few high-value clients.

What tech stack does Mu use?

13 detected
Security1
Cloud & Hosting1
Customer Support1
Performance1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics3
G
Google APIs
A
Amazon CloudFront
G
Google Static

How much traffic does Mu get?

Traffic & Engagement

5.1K
Monthly Visits
4.8
Pages/Visit
12:17
Avg. Duration
25%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
1.9K
Nov 2025
Nov
5.1K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
37%
Social
7%
Referrals
10%
Email
0%
Paid
2%

Where is Mu's audience located?

🌍100.0%

What keywords does Mu rank for?

2 keywords
1mu656.4K vol$0.83
2st249.0K vol$2.70

How is Mu's SEO?

Meta Tags

title4 chars

MUST

Who works at Mu?

Loading leads...

What do customers think of Mu?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Mu

What is Mu's Revenue?
Mu generates approximately $76M in annual revenue. With 277 employees, that's $275,000 per employee.
How fast is Mu growing?
Mu employee count has changed by 49% year over year.
What technologies does Mu use?
Mu uses 10 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, Webflow.
Who are Mu's competitors?
Mu's main competitors include MUST, s360, Isobar Danmark, Heyday A/S, Conversio ApS. These companies operate in similar markets and compete for the same customer base.

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How to contact Mu?

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About mu.st

Company Overview

mu.st
Website
#2,532,539
Global Rank
5.1K
Monthly Visitors
10
Technologies
1+
Employees

Contact mu.st

Technology Stack

mu.st uses 10 technologies across their website including Google Fonts, HSTS, Webflow, and more.

Fonts

Google Fonts

Security

HSTS

CMS

Webflow

Cloud & Hosting

AWS CloudFront

Customer Support

Zendesk

Performance

Lazy Loading

Traffic & Audience

5.1K
Monthly Visits
25%
Bounce Rate
4.8
Pages/Visit
12:17
Avg. Duration

mu.st receives approximately 5.1K monthly visitors and ranks #2,532,539 globally. The website has a bounce rate of 25% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 12:17 on the site.

The majority of mu.st's traffic comes from .

Frequently Asked Questions

What is mu.st?
mu.st is a website that you can visit at https://mu.st. Use TechList.ai to discover the technologies, analytics, and company information about mu.st.
What technologies does mu.st use?
mu.st uses 10 technologies including Google Fonts, HSTS, and 4 more. View the full tech stack analysis above.
How do I contact mu.st?
You can contact mu.st via email at [email protected].
How popular is mu.st?
mu.st receives approximately 5.1K monthly visitors and ranks #2,532,539 globally. Traffic is growing by 167.5% month-over-month.

Related Searches

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This page provides publicly available information about mu.st. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mu.st directly at https://mu.st.