mudflapinc.com
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Mudflap: The Billion-Dollar Diesel Discounter
How a trucking fintech is quietly owning the independent operator market
In an industry dominated by legacy giants, Mudflap is executing a classic disruption playbook: aggregate the underserved, automate the friction, and scale with community. With $67.5M in revenue and 187 employees, they aren't just selling fuel discounts—they're building the financial operating system for the American trucker.
"Mudflap doesn't just offer discounts; they've productized the independent trucker's entire financial workflow."
The Network Effect of Trust
With 94% of owner-operators and fleets recommending the platform, Mudflap has achieved something rare in B2B fintech: genuine brand love. The 573 Trustpilot reviews (4.4/5 stars) aren't just vanity metrics—they're social proof in an industry skeptical of new tech. While competitors focus on scale, Mudflap focuses on density, creating a network where more drivers mean better fuel prices, which in turn attracts more drivers.
The Traffic Paradox
Here's the counter-intuitive data: 62% of traffic is direct, with only 22% from organic search. This signals a product-led growth engine where drivers aren't searching for 'fuel discounts'—they're searching for 'Mudflap.' The 5,080 monthly searches for just the brand name indicate a product sticky enough to become a verb in the trucking lexicon. The 'mudflap login' keyword (1,420 searches) confirms high daily active usage.
The tech stack reveals a pragmatic, modern approach: jQuery for legacy compatibility, Tailwind CSS and Bootstrap for rapid UI iteration, and Google Analytics for data-driven decisions. They're not chasing bleeding-edge tech—they're building what works for their demographic. The TikTok and Instagram presence (contrasted with the conservative trucking industry) shows a savvy understanding of where their audience actually spends time.
- Product-Led Growth: 62% direct traffic proves drivers don't just try Mudflap—they depend on it
- Niche Domination: 94% recommendation rate in a notoriously fragmented market
- Fintech Infrastructure: Fuel card application process is streamlined enough to drive 470 monthly searches for 'mudflap fuel card application'
- Community-First: Social profiles aren't just marketing—they're customer support channels
The Silent Disruptor
Mudflap is building the invisible infrastructure of American logistics—one fuel discount at a time. They're not just a fintech; they're a movement.
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Best Fuel Discounts for Truckers - Mudflap
Get huge cost-plus diesel discounts with Mudflap—the network recommended by 94% of owner-operators and fleets.
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Reviews (20)
Good price
Good fuel and discount
Thanks for using Mudflap, Edgar!
Owner
Great deal like it
Thanks for using Mudflap!
Easy to use and saves me money.
Easy to use and saves me money.
Thanks for the review, David!
Excellent service
Excellent service
Thanks for the rating, Oscar!
The best off the bes I have been…
The best off the bes I have been driving since 17yers now I really didn’t know mudflap existed I wish I knew longtime ago no one can compare any fuel card this is the best one that I know
We wish you knew about us sooner, too! Glad to hear you're enjoying Mudflap. Thanks for the review.
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About mudflapinc.com
Get huge cost-plus diesel discounts with Mudflap—the network recommended by 94% of owner-operators and fleets.
Company Overview
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Technology Stack
mudflapinc.com uses 33 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
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Wistia
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Font Awesome, Google Fonts
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Traffic & Audience
mudflapinc.com receives approximately 76.7K monthly visitors and ranks #339,548 globally. The website has a bounce rate of 59% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 2:37 on the site.
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